Proactiv Rhetorical Analysis

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If you are an experienced advertiser than you would now that the number one way to sell a product requires a well-known famous idol in a commercial. Proactiv is a company that sells medicine that is known to kill and prevent any bacterial breakouts. Additionally, Proactiv's commercials are known for featuring well-known celebrities to act as their spokesperson. One celebrity in particular, that was used in the selling of Proactive products was Adam Levine. Known to be the “sexist” person alive, Adam Levine is well known for his music and television show appearances. Using Adam as a spokesperson opens up opportunities to sell their products to not only his fans, but other individuals around the ages of thirteen to sixteen. While this advertisement would be effective to fans of Adam Levine, the overall information that was stated was weak and lacked any logical statements, besides the fact that “millions of people” use the treatment, that could have been used to prove their accusations true. Even though Proactiv did not have any logical information to back up their claims, they used ethos and pathos in their advertisement in order to make a connection between those who suffer from acne much like Adam. The advertisement demonstrated an exceptional form of ethos in showing how Adam is insecure about his acne as a famous singer and musician. He states …show more content…

When viewing this advertisement, one can say it is effective in a way by using the tactics of ethos and pathos. Moreover, relating back to our common struggle with acne in comparison to a well-known celebrity, Adam Levine. Adam was trying to make it seem as if he went through the same phase any normal non-famous teenager would experience. Thus, this advertisement was effective in persuading the viewers who endeavor with acne and wish to stop being held back form living their life into buying Proactiv’s

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