Band-Aid Advertisement All advertisers want the same thing. They all want to catch your attention. In order to do that, they use three simple techniques called ethos, logos, and pathos. These are the reasons why you feel and think the way you do when certain advertisements come on. The company that made this ad was Band-Aid. Band-Aid has always been in a family’s first aid kit. The technology of Band-Aids’ bandages has evolved over the years to make them better to care for families. Their Band-Aids come in all characters and types. The target audience is children and their parents because the Incredible Hulk was made around the time the parents were kids. The generations today still knows who the Hulk is. It is a print ad of the hulk’s arm, …show more content…
Pathos means to persuade people using the sense of emotions. The way an advertisement makes you feel can make you change your whole outlook on something. The product would make kids feel strong like the Hulk. It would make parents feel like they could buy it because it shows that they are very durable and not a waste of money. It would make parents feel like their child or children would be more protected against viruses and other harming illnesses. By using the Hulk in the ad because of his strength, the advertisers would expect the children to want them and the parents to buy them. Lastly, the ad was very effective when using logos. Logos persuades using reasoning. They use your prior knowledge or common sense to get you to buy a certain product. Everyone knows that the Hulk is strong and withstands everything. It shows that the band aid is also strong and could withstand through the hulk’s transformation from man to monster unlike his clothes. This helps with letting the parents know that the bandage could go through any change or any activity a child does. By using the Hulk in the ad to show the durability of the bandage, parents would buy it because then they know it would
Ads that have a target audience are likely to do well. The ad "spread music not the flu" uses appeal and targets young adults. Music is viewed as a happy thing people enjoy listening to. Most people don't enjoy getting a flu shot. By comparing spreading music to spreading the flu it gives the audience a question of if they would rather get the flu shot and stay happy, or become sick with the flu. This
Most advertisements as the ones I mentioned above use at least two or more appeals to persuade their intended audience to buy the product donate money, go see a movie, go to a restaurant, or switch brands. The use of logos seems to be the most effective way to promote something, by giving the facts and logical reasoning people are more likely to want what is being offered. Commercials have a short amount of time to engage the audience in their product. The use of rhetorical appeal helps to keep the audience’s attention to the details of the commercial and to make them think about what is being shown or heard. The presentation of the commercial needs to leave a memory with the audience to make them want to learn more about the product or try it
There are so many advertisements linked to this movie, that eventually, someone has witnessed the big promotional campaign Deadpool, is providing. Marvel's attempt at hitting a critical mass of movie goers leading to release is evident through the multitude advertising that grabs curiosity of those aware. Basically a curiosity to see what this loudmouth superhero has to offer through his use of firing off cheesy one-liners, a substantial amount of weapons, and perhaps one of the most accurate adaptation of a comic book costume to date. The use of advertising to promote this movie is extremely forceful, yet compelling.. For example, there is an ad in which Deadpool explains and demonstrates the correct way for men to check their prostate. Deadpool is essentially a superhero solely because he had prostate cancer, in doing this he's using logos to inform a male audience the correct way in carrying out such an examination. He also uses pathos in this ad as he makes light of the situation, telling jokes, making comedic metaphors and bringing positivity to a situation that is typically negative. In this way, the advertising campaign for this movie is so top notch, in that through each of their ads, their focal point targets a different group of people whilst still promoting the movie itself. There is even an ad that is intended for a female
We see ads everywhere though-out our day even if we know it or not. Ads that make an attempt to persuade us one way or another. It could be to persuade someone into buying a product or even helping children that are in need. Either way, all these ads use certain persuasive methods, which include ethos, pathos or, logos, to get peoples attention. I saw an ad created by the National Association for Gun Rights. Obviously this ad is trying to let people that we have a right to have own guns. The ad shows a woman pointing a gun with the words “Mama didn’t raise a victim”. I’ve decided that the author was targeting woman that can presumably be victims of assault/abuse at any time. Given this information, the author is using pathos to let us know of the dangers that can be encountered at any given time as well as ethos because of the organization promoting the ad and even a bit of logos.
People will then associate the product with the positive feeling, making it easier to persuade the person to buy.Pathos is a tactic well used in the commercial because of the upbeat music and colors along with catchy phase “Reese's puffs, Reese's puff, peanut butter chocolate flavor” on repeat it stays in people's
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Dick’s Sporting Goods does a fantastic job in this advertisement to inform and persuade the audience. It is effective in tying ethical and emotional feelings in imploring its viewers to act in donating to the retailer’s foundation, which aims to save struggling youth athletic
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
“A long time ago in a galaxy far, far away.” This famous phrase opens all of the movies in the Star Wars franchise and most spin-offs. This phrase has been ingrained in the culture of Western civilization and the minds of the people who inhabit the Western world. When the seventh mainstream movie in the Star Wars franchise was announced, The Force Awakens, it already had a great foundation to support it, but a the creation of a poster was inevitable. The ad stays true to its roots, mimicking poster of prior movies, and, despite the movie being a guaranteed profit due to it being Star Wars, the ad was effective and certainly convinced many people to watch the movie. The ad’s use of bombastic colors, brand recognition, and implied care for the brand was an effective way to convince many people to watch The Force Awakens.
Have you ever seen a really strong guy uses a Band-Aid to care for a small wound? Maybe yes. What about a superhero? Maybe not. Band-Aid ad uses several techniques to sell a product that protects wounds. In the ad, a huge green muscular hand which belongs to the most powerful superhero, Hulk, is used to get people’s attention and to sell the product. We can see a Band-Aid is sticking to his index finger. This hand is so distinct that it makes viewers link the bandage to the Band-Aid box located in the lower right corner of the picture. The only words in this ad are “Flexible Fabric” on the product box. Using Hulk to sell the product shows viewers how flexible the product is. It can also create a sense of humor. The Band-Aid ad expresses that, if the most powerful superhero Hulk needs a bandage sometimes, then everyone needs a bandage sometimes. This message is presented through the techniques of visual arrangement, celebrity endorsement, and humor.
Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor circulated through channels of mass communication to promote the adoption of goods, services or ideas. (“What is Advertising?”) Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman, Inc. once said that “advertising is the art of arresting the human intelligence just long enough to get money from it.” (Shah, Anup.). Children are targeted and manipulated everyday by corporations like McDonalds, Burger King, and General Mills and don’t even know it. Child Psychologist Allen Kanner reported in 2000 that three-year-old American children typically recognize one hundred company logos. ("Advertising.")
The advert is written so well that it’s almost like a fantasy. Using language like ‘couldn’t believe eyes’ as an exaggeration saying that the first person has experienced it and it is this greatest experience in his/her life and after reading the story you start to envy the person that had that experience and so you start wanting that experience so you go out and buy the product that gave the friend the experience. The great thing about the advert is that Joe Sugarman has captured that excited persona