ASPCA ASPCA Uses Aristotle's Power of Persuasion

Pathos, is used in commercials to create a convincing argument about this product by showing emotion and has connecting with other. As you can see, a man does not feel lonely, the relationships between the father, son and friends have good time.

The three techniques of persuasion, logos, ethos, and pathos, are the basis that all advertisers use while creating an advertisement. Using logos is Using pathos is primarily to create an emotional response from the audience.

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this commercial. When thinking of pieces of Rhetoric that demonstrates the use of pathos, the first thing I think of is this commercial. The sole purpose of this commercial is to emotionally compromise the audience until eventually the viewers will donate money to the cause. This video is so affective at completing this goal because of the way it connects to the viewers, and the way it uses many different methods to attack the viewer’s emotions.

Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

Pathos is to illustrate emotions and it is to evoke emotions from the audience and this commercial is a perfect example. Because when watching this the sentimental feeling comes to the viewer and seeing how the customers are in a happy mood right away and how they react to the kindness that the employees are providing. Because when you watch this it makes you feel inspired. It was neat to see how the families reacted and hugged each other.

Pathos is what a writer does to make the reader feel some type of way either unhappy anger plays with the audience’s emotions for example when Simon starts his presentation with an event that happened in Afghanistan when captain Swenson a man who would save lives as well as run into fires to retrieve the dead. This event catches the viewer’s attention the hook. Simon utilized pathos in an affective manner do to the fact

Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.

Pathos is the next rhetorical strategy used by the creator of the Chipotle video. We see the farmer get emotional as his live stock is shipped to factories to be processed into unhealthy foods and shipped off for consumption. He does not like the fact he is giving up his animals for them to be processed and turned into remints of themselves. This also relates to ethos because the creator is trying to show this is not the man he is which leads him to go back to what he knows, which is open land farming, which leads to the usage of

The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.

Crisp also one strategic marketer argued in his book that not all types of advertising use the same sort of persuasion, and therefore, it would seem that not all sorts of advertising carry the same amount of moral responsibility(Crisp,2009). More so he stressed and emphasized that the partial responsibility of advertisers in the decisions of consumers, then one must focus on the question of what sorts of persuasion by the advertiser bring with them mo...