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Although it may not be what he originally intended,Walt Disney has made billions of dollars through about twenty-five thousand marketable products. Through campaigns and advertisements of his princesses and tell tale stories, he shapes children’s worldview of gender, and their idea of beauty, while aiming to attract the younger audience. Children are being forced to conform into whatever they are told is right. This leaves a huge impact on their views, and they are also being influenced by social norms.
If there’s anything in the world that should bother you, it’s how Disney shapes a child’s idea of gender through marketing, and indefinitely attracting them through shopping malls. When a little girl walks into a store, what do you think she will automatically turn too? That’s right; Dolls, pink frilly toys, and of course not those damn boyish matchbox cars. Dawn Elizabeth England, author of Gender Role Portrayal and the Disney Princesses, scribed that, “Disney and its princess phenomenon have been identified as a powerful influence on children’s media and product consumerism, contributing to a new “girlhood” that is largely defined by gender and the consumption of related messages and products”. The marketing strategies and princess phenomenon of Disney force young boys and girls to choose toys that conform to their gender,
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website. Pastel colored toys, predominantly pink or purple toys, and those that were dolls, beauty, cosmetics, jewelry, or domestic-oriented typified toys for “girls only”. A majority of toys for “both boys and girls” were mostly “gender neutral” in type, but they resembled toys for “boys only” in terms of their color palette, presumably to appeal to boys, who are less likely to cross gender lines than
Gender Stereotypes Among Children's Toys When you walk into the toy section of any store, you do not need a sign to indicate which section is on the girls’ side and which section is on the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys, however, are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the audience simply what they want to see. In the attempt to stick to the norm and portray stereotypical female characters, Disney created Princesses. Presented as damsels in distress and inferior beings to men, Disney Princesses give children an inaccurate portrayal of gender roles at a young age. Through Disney’s social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella, and Beauty and the Beast, Disney Princess movies portray stereotypical representation of gender roles through the denigration of the female image, targeting and ruining the perception of youth today.
Your sparkling eyes gazed at the television, reading the word “Cinderella” by Disney. You had all your Cinderella toys lined up, ready to grab whenever necessary. Your Cinderella pajamas on, and your tea set is all prepared.Your mom adored your love for princesses. Didn’t we all love to sing along to the Disney movies about princesses and true love? Peggy Orenstein sure didn’t. Peggy Orenstein, the author of Cinderella Ate My Daughter has a sharp opinion about how a “pretty and pink” culture is influencing girls in a negative way. The author proves this argument by discussing gender colorization, dolls, and princesses.
Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these accomplishments with stereotypes of women present in Walt Disney movies. These unrealistic stereotypes may be detrimental to children because they grow up with a distorted view of how men and women interact. Disney animated films assign gender roles to characters, and young children should not be exposed to inequality between genders because its effect on their view of what is right and wrong in society is harmful to their future. According to Disney films, it is important for women to achieve the stereotypical characteristics of a woman, such as maintaining their beauty to capture a man, and being weak and less educated than male characters. The women in Disney movies are always beautiful, which helps them to find a man.
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
Many of the toys I had consisted of pink frilly things that were given to me by my parents or other adults. My dolls were Bratz dolls that were full of different outfits and makeup, teaching me to worry about the way I looked. My animal related toys consisted of little plastic horses and farm animals that were always in “gender neutral colors”, they always came in a red pack and any accessories were always bright and yellow or green. While when I had a gender-neutral toy, a leapfrog leader, that had a distinction of being a girls because of the case being pink and purple, not in in of the “gender neutral” color categories. My sports toys were the same, my soccer balls and basket balls were not neural colors, but pink or purple,. I also played with “boy toys” like cars, footballs, baseballs, however none of these things were ever bought for me. If I asked for these “boy toys” I was told that they were for boys not for girls, experiencing cultural competence, because no adult in my life thought buying a girl those types of toys were
In the article Construction of the Female Self: Feminist Readings Of the Disney Heroine, Jill Birmie Henke, Diane Zimmerman Umble, and Nancy J. Smith are looking at the female self and how it was developed based on two theories: Standpoint by Parker Follet and the psychological development of girls by Gilligam. That by examines gender identity especially girls and how media exposure affects them through analyzing five of Disney movies: Cinderella, Sleeping Beauty, The little Mermaid, Beauty and the Beast, and Pocahontas. They segmented the article into three titles: The Oxymoron of Power and the Perfect Girl where they introduced the two theories in which they built their critic on, Construction of the Female Self where they talk about the evolution in the female character from Cinderella to Pocahontas, and Construction of Self in Relation to Others where they talk about the evolution of the self in relation to others from power-over to power-with until power-to. Finally they concluded that even if the female character in Disney’s movies was changing to become more
Toy stores are perfect places for a sociologist to use their sociological imagination. Gendering and racism is thought to be something that is socially constructed as opposed to biologically constructed. Gendering starts during infancy, and around 2 years old children start to internalize these gender differences. I argue that children’s toys help socialize children into gender specific roles. Toy stores, like Target and Toys R Us help us understand what types of toys help to gender children. I will explain how the toys in the toy aisles differ and compare. Not all toys are either male or female, some toys are gender neutral.
Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite their mask of progression, Disney princesses still have the potential to corrupt the minds of young children through sexism and racism.
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
The socialization of children is greatly affected by the toys they are exposed to while growing up. Looking through magazines and walking down the aisles of toy stores it is clear that toy companies are supportive of cultural gender roles biases. Toys designed for girls are commonly found in pink boxes; typically these toys involve housework or taking care of children, for example, dolls and easy bake ovens. On the other hand, “boy” toys are found in blue and black boxes, and a lot of them involve construction and cars.
When one thinks of animation, Disney is probably one of the first animation studios to come to mind. They are in fact one of the first and most well known animation companies. Little girls say that they want to be princesses when they grow up, but is wanting to be a pretty little princess really as innocent as it seems? The young daughters have these girly expectations pushed onto them at a very young age; they need to keep their little dresses clean, but God forbid if a young boy picks up a doll or does not feel the need to get his new shirt dirty. Disney in particular really enforces the “be perfect, act perfect” stereotype onto girls with their character models all looking nearly the same. The characters do not necessarily have to look the same; there is much diversity in the men and villains, but all of the princesses look almost exactly alike. This imprints the notion that to be likeable, you must fit these certain standards, which can be damaging to young and impressionable minds.
Critics have warned the public audience about Disney programming’s affect on the “invasion and control of children’s imagination” (Ross 5). These movies express the typical gender roles “such as males being physically strong, assertive, and athletic, and females being prone to overt emotion, inc...
Disney is one of the largest corporations in the world, known for entertaining and having a dominant role in children’s media for over 60 years and counting (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). The purpose of this study is to analyze Disney animated films according to gender roles and gender role portrayals. Research shows that Disney animated films have highly portrayed traditionally feminine and masculine characteristics (England, Descartes and Meek, 2011). The focus of this paper is to discuss the stereotypical representation of gender role portrayal between the men and women in Disney animated films. Scholars have suggested that in Disney animated films women are portrayed as being domestic, nurturing, wanting to marry, helpless and in need of protection (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). However, men are portrayed as having a non- domestic job, use physical anger as a mean to express emotion, are naturally physically strong and are very heroic (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). My first hypothesis is whether in Disney animated films, men are playing traditional roles and women are playing traditional roles. My third second is whether stereotypical gender role portrayal in Disney animated films will become less traditionally characterized as society progressed to let go of traditional gender roles.
Disney and old fairytales threaten gender politics and ideal women roles by giving certain stereotypes for domestic and personality traits. Fairytales that have turned into Disney productions have sculpted domestic roles for women that consist of cooking, cleaning and caring for the children. Disney has also created these princesses with personalities that are shy, passive, and vulnerable. The cause of these stereotypes are making individuals obliterate their own identities and becoming clones from the mold that was prepared for