Disney is a company that almost everybody has either seen, heard about, or been to. Throughout the years that Disney has been making movies, some people have been saying that Disney shows stereotyping through their movies. Even though some people do not notice these stereotyping images, some people do notice them and do get very offended. Disney has been around since the early 1920`s when “Walt signed a contract with M. J. Winkler to produce a series of Alice Comedies — this date is considered the start of the Disney company first known as The Disney Brothers Studio”(Wikipedia 3). In the past, Disney has had many different claims about stereotyping, but nothing was really done about the issues. Despite claims that Disney invents perfect role models for children, Disney actually creates their characters based upon stereotypes.
A little girl sits on the floor with her gaze fixed on the television screen in front of her, watching magical images dance before her eyes and catchy songs flow through her ears. Even though she had seen it at least twenty times before, she still loved The Little Mermaid just as much as she did the first time she watched it. As she watched it, she longed to be a beautiful mermaid with a curvy body and wonderful singing voice like Ariel. She longed to be saved by the handsome Prince Eric, and fall in love and live happily ever-after like Ariel did. In today’s society, women strive to achieve equality between the sexes. Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these accomplishments with stereotypes of women present in Walt Disney movies. These unrealistic stereotypes may be detrimental to children because they grow up with a distorted view of how men and women interact. Disney animated films assign gender roles to characters, and young children should not be exposed to inequality between genders because its effect on their view of what is right and wrong in society is harmful to their future.
Cinderella, Sleeping Beauty, Snow White, and many other Disney movies all have one thing in common, they feature a female lead who needs a male figure to save them. However, things started to change after the release of Mulan in 1988. Movies that were only representing female leads as weak and always needed to rely on someone, started to feature females who showed off their more masculine side. Mulan was one of the first animated films that had started to dive into that, not to mention it was based on a true story, making it even more powerful. In the article “Post-Princess Models of Gender: The New Man in Pixar/Disney”, authors Ken Gillam and Shannon R. Wooden explore Pixar movies show male characters who were not afraid to show their emotions
For several years now, Disney seems to be determined not to offend anyone in order to keep its audience; indeed we are confronted with animation films full of compromises; they are not as degrading for women as Snow-White and the Seven Dwarves (1937), but they are nonetheless still filled with clichés. Films such as The Princess and The Frog (2009), Tangled (2010), Wreck-it Ralph (2012), have in common the sense of being progressive and however we can notice the resurgence of harmful gendered stereotypes on the subjects of the social scale, women’s role in society, or the status quo. Frozen comes in and turns out to be no exception. Though it includes several encouraging and gratifying elements, it contributes insidiously to spread numerous
Over the years, Disney has presented many movies to their audience—most having a Princess as the protagonist. These movies became a babysitter for most parents in the early stages of their child’s life. Most people found these movies as relatively harmless. The obvious assumption about the Disney Princesses is that they only desire true love since almost every movie ends in romance. Parents just viewed these movies as romantic movies on a child’s level. However, these movies were not solely intended for an audience of an age that can be counted on both hands. They were intended to speak to “an intelligent and active audience” (Sumera 40). However, there are many people who disagree with the ways of the Disney Princess movies. The disagreements lie within the portrayal of women gender roles in these movies. It is argued that Disney portrays women as a being nurturing individuals without any control over their identity. The women are unable to think for themselves, because they are uneducated, and they are quick to fall in love with the first man that pays them any attention. However, this is not completely true. The people that are against the portrayal of women in the Disney movies are failing to recognize the underlying concepts in these movies. For example, Belle, in Beauty and the Beast, was well educated, Mulan went to war despite the consequences, and Merida, in Brave, stood up to her mother in refusal to marry. The Disney Princesses desired intelligence, bravery, strength, and independence—not true love’s kiss.
They are thus represented as the opposite of truly masculine characters, who would rather show traits of authority and efficacy. This lack of power is further seen through the fact that these male characters are not the center of the story. They are considered as heroes, leading the story along with the more popular Disney princesses, but most of the royal suitors were not even given a name. Amy M. Davis explains in her book Handsome Heroes and Vile Villains: Masculinity in Disney 's Feature Films, the Disney Company recognized this, and in 2001, presented the Disney Princess Collection and the Disney Villains Collection, setting aside the Princes Collection altogether, and solely represented the heroes as accompanying the Princesses rather than standing on their
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
Disney movies have a very narrow view of what women should be like. Since the arrival of the first Disney movie, Snow White and the Seven Dwarfs in 1937, the idea of it has expanded, but rather marginally. There is a clear distinction of what a young women should be and what she shouldn’t be. Those who do not fit the mold of Disney’s expectations are cast aside to become villains, but those who do, end up becoming the damsel in distress. Ultimately, these stereotypes are what influences young girls who watch these films, and can have devastating effects on their self worth and change their idea of what it means to be a women. Films like Sleeping Beauty, The Little Mermaid, Cinderella, and Snow White and the Seven Dwarfs,
We can see that throughout the making of Disney movies the gender images have not evolved to match the changes in our society now, they have stayed stereotypical and similar to when Disney movies were first made in 1937 (Towbin et al 2003). In studies of 16 different Disney movies Mia Towbin (2003) and others
When we typically think of racial tropes in popular culture, we often don’t look towards animated G-rated movies. The film The Princess and the Frog released by Walt Disney Animated Classics in 2009 created by John Musker, Ron Clements and Rob Edwards is a perfect contemporary example of a film that shows images of pre-constructed racial tropes. Though Disney has produced multiple films based on past fairy tales, The Princess and the Frog was the first animated Disney princess film that featured an African American woman in a leading role. Often times regarded as a turning point in Disney’s movie production career, the film’s representation of African Americans proves to be regressive of racist politics surrounding the 21st century. The design
Disney movies, which can be seen as very strong influences on impressionable children, seem to unequivocally present the romantic lives of princesses. In every film, the audience watches a beautiful princess almost fall into a moment of danger, if not for the charming prince, quick to rescue her. Yet, at a deeper level, we see that Disney Films are vehicles of powerful gender ideologies creating. Disney, through its movies, has the power to create a generational time frame of attitudes and beliefs in future gender definitions and gender roles for billions of young girls and female adolescents around the
For decades Disney has been the source of happy endings, fairytales, and family friendly stories for children of all ages. These stories range from realistic and familiar, to the eye-catching magical fairytale. The key to each of these stories are the happy endings brought about by each of the characters unique personalities and dreams. Disney’s films are attempted to provide children with the basic understanding of wrong versus right, but instead influences our society’s beliefs and awareness. Although Disney’s efforts to provide the basic morals to our children are misleading and affect our society strongly, they also contain the use of racism in a form which shows the major differences between characters. The once admired and well-known characters are seemed to be recognized by their species, ethnicity and even their social class. Disney films have taken out of context and have persuaded their viewers understanding of racial stereotyping, which is thoroughly explained in Henry Giroux and Grace Pollock’s novel, The Mouse that Roared. They bring awareness to the underlying racial stereotyping in Disney films, which deeply affect our societies understanding today. Giroux and Pollock bring into perception these admired and regularly watched films through precise examples and racist rendering of the specific characters species and ethnicities which strongly influence our society and lead children to intake these negative influences.
Unfortunately, these stories all lack a crucial sense of diversity in today’s emerging and multicultural world. In the realm of the Disney Princesses franchise specifically, seven of the eleven women are Caucasian. Of these princesses, Snow White, Cinderella, Ariel, and Aurora all exhibit similar aspects of female subordination and second-class citizenry. These women, so idolized around the world for their beauty and enchanting fairytales, are also remarkably indicative of a time where civil rights for women were not prevalent, and furthermore illustrate a sense of complacency with this environment. In the current media-centered learning structure, adolescent girls look up to the princesses’ example, and are thereby taught that it is both normal and acceptable to be subjugated to men and dependent on them.
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the audience simply what they want to see. In the attempt to stick to the norm and portray stereotypical female characters, Disney created Princesses. Presented as damsels in distress and inferior beings to men, Disney Princesses give children an inaccurate portrayal of gender roles at a young age. Through Disney’s social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella, and Beauty and the Beast, Disney Princess movies portray stereotypical representation of gender roles through the denigration of the female image, targeting and ruining the perception of youth today.
England, D. E., Descartes, L., & Collier-meek, M. (2011). Proquest. “Gender role portrayal and the disney princesses”. Sex Roles, 64(7-8), 555-567.