The Future of Emerging Digital Media and Its Impact on Marketing

Regional restriction of streaming videos The Internet — a fascinating place jam packed with things to read, to watch and to download. According to the ISC Internet Domain Surveys, the number of registered website domains doubles every 2-3 years. There are over 625 million registered domains in their last survey conducted in January 2009. Greater than 1.7 billion people use the Internet and the majority of usage since the creation of peer-to-peer (P2P) file sharing protocol (from 2003-2006) has been to download audio and video files via these networks. However, since 2007, HTTP web traffic retakes the number one position in bandwidth usage.

This era is one in need of an economic boost to better the world in its turmoil, and internet shopping may be the answer. The most important affect the internet bestowed, or e-shopping as we like to call it, is its affect on the economy. Now is the future, and our retailing process needs a major change, as Birch, Schneider, and Gerbert (who wrote E-Tail) said, ? [to] re-invigorate the prospects of players in traditional consumer business?? (E-Tail 10).

As we seek knowledge on the internet, the internet in return seeks knowledge of us and what we think and want. New ways of collecting information on the habits of consumers has turned internet advertising into a more powerful tool then marketers have ever seen before. As more and more people are turning away from the TV and toward the digital world, they are finding themselves unknowingly in the middle of a statistical battle for their attention and money. New data retrieval techniques are being employed by social networking sites, search engines and online marketers without our knowledge. In our new digital world it is now “cool” to follow the products we like, and advertising is taking full advantage of these rising trends.

It seems like yesterday that internet was the buzzword. With the benefit of hindsight, internet has lived up to some of the hypes and not so much in some aspects. The internet and web technologies at the hearth of internet phenomenon are widely observed by experts to be continuously evolving at an accelerated rate. One of these internet evolutions is the emergence of social media and the buzzword of the day has shifted to social media. Most business experts expect the pace of change in social media popularity to accelerate in the next decade.

So, in their opinion, why would you write an article or record a sound bite that won't be ... ... middle of paper ... ...s made that even more possible. The issues that I have raised are just a handful of what is being talked about with regards to electronic publishing. Electronic publishing will continue to grow with the Internet. As more people discover the power of electronic publishing to reach out to people, the medium will grow exponentially. The future is very bright for the Internet and for electronic publishing.

The new media theory is an idea of Mark Poster heralds. The theory indicated that we are entering a new stage in media because, interactive technology and the constant usage of the Internet. The “new media theory” is changing society more than anyone would have ever imagined and is transforming our society. The new media is also taking over and shunning out various other ways many may have once used to receive cover from the media. However, the new change is constant and can be perceived in many different fashions.

According to Duncan, Hazan, and Roche (2013), the traditional consumer behaviour is rapidly changing, with the “digital” activities growing rapidly in every sphere, giving rise to the new age of digital consumers or iConsumers. However it refers to consumer controlled interactions or cross platform usage that is how consumers now access information through their tablets, phablets and smartphones rather than on printed paper. Content that was once only stimulated by impactful advertising on television, in magazines or even words of mouth can now be sourced and delivered to consumers through their multiple connected devices (Nielsen, 2014). Hanuman and Hok Yin (2004) argued that the benefit of the internet as a strategic tool has been a major catalyst to boost internet retailing since the 1990s (Ecommerce Land, 2004). Observation can be drawn that the use of internet for purchasing is becoming a positive trends towards the digital consumers due to the fact that using the internet has become comfortable than conventional shopping, faster decision making process enabling the best deal available without being physically in store.

Globalization plays a big key role when it comes to technological advances such as media or communications; thus, shaping identity, a social concept, is being transformed or reformed in new and more global ways. With globalization rapidly growing in these past decades, communications and media have broken barriers in countries, letting ideas and thoughts emerge. By providing young people a way to communicate through communications and media, media provides a flow of information and adolescents take it in. Though, media and communications being one of the most significant moves of all time in technology or global advance, the ability for ideas to be enforced, to be corrupted by a false sense of security about what the world actually is on a adolescent, can become challenging. Although, knowing it can 't be reliable, it still acts in a sense to forms one identity.

Structures of supply chains have changed a lot and the performance of these supply chains are wholly dependent upon how they adapt and use e-business technology and innovation. Indeed, the Internet has emerged as a most cost-effective means of driving supply chain integration. Internet has changed the world more than what we have expected this emergence of internet has rocked young generation. Information management is a key aspe... ... middle of paper ... ... way to many innovative companies that could adopt such core supply chain principles. The next few years will see a lot of B2B companies on the Internet developing new designs of supply chain management.

Companies are stepping out of their comfort zones to compete for the attention of new and old business oppurtinies. They are also fighting for the top position. A lot of companies have come to the realization that the best new way to prosper is to adopt into many social media websites that consumers are hooked, addicted, obsessed, and dedicated to. The basic publicity on radio and the newspaper is a thing of the past. More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability.