The Digital Era

1001 Words5 Pages
INTRODUCTION At just a quarter of a century in governing regulations, listening to complains and making recommendations, while maintaining the standards of the laws of Jamaica as it is concerned with the media. There is one inevitable aspect the Broadcasting Commission has to continuously keep abreast with, and that is change. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” – Charles Darwin As Jamaica and the rest of the world gradually moves into the future, an ever so rapidly revolving future that is more technologically advanced than it was, 25 years ago. Predicting the future can be a difficult task especially when it comes to trends in information technology. No sooner has the ink dried that the words that were written in this essay will need revision. That’s how fast the technological world is changing. UNDERSTANDING THE CONNECTIONS: (THE FUTURE OF THE MEDIA, INNOVATIVE TECHNOLOGY AND SOCIAL INNOVATIONS) The history of mass media started with the invention of technology. The moment technology was invented; media has used it as an opportunity to expand to a wider audience. As technology develops it’s just a matter of time before the media becomes involved. There is no limit as to how involved the media will become. “When technology changes, things happen fast, people do things differently, laws are changed, and whole markets appear.” - Stuart Greenfield Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv... ... middle of paper ... ...of time to get there. Looking at where we are currently it seems like the revolution has just began and we have a long way to go, and we can see the changes as we move into a future that is digital. Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited. Works Cited (Charles Darwin) (Greenfield, Stuart, 2008) (Feuilherade, Peter, 2006) (Parsons & Oja, 2009) (Feldman, Tony, 1997) (Greenfield, Stuart, 2008)
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