INTRODUCTION
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Public broadcasting was birthed, was to ensure that there is a medium where every voice had a platform. The goal was to ensure that citizens have access to information is essential in balancing the nation. Taras (2001) borrows a quote from Lowe and Juart (2005), who sate that public broadcasting “is to build social capital by “bridging” “bonding” and “witnessing”, but most of all by treating audience members as citizens rather than as consumers” (lowe & jauert, 2005).
Canada holds the same beliefs about pubic broadcasting as Lowe & Jauert (2005). As a nation that is not only democratic but multicultural and diverse, media influence plays a major role in bringing together and shaping the Canadian society. Howev...
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public policies for canadian television broadcasting. International Journal of Social Economics 25(6/7/8), 1279-1299.
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Michael Parenti (2002) declares media in the United States is no longer “free, independent, neutral and objective.” (p. 60). Throughout his statement, Parenti expresses that media is controlled by large corporations, leaving smaller conglomerates unable to compete. The Telecommunications Act, passed in 1996, restricted “a single company to own television stations serving more than one-third of the U.S. public,” but is now overruled by greater corporations. (p. 61). In his opinion, Parenti reveals that media owners do not allow the publishing of stories that are not beneficial and advantageous. Parenti supports his argument very thoroughly by stating how the plutocracy takes control over media in multiple ways: television, magazines, news/radio broadcasting, and other sources.
May, E. (2009). Losing Confidence: Power, politics, and the crisis in Canadian democracy. Toronto, ON: McClelland & Stewart.
Taras examines the commitments and values of CBC with the Canadian government and the citizens. He looked at a particular case of when CBC clashed with the government, and how CBC struggled to keep their TV programs running (Taras, pp.4-5). Next he talked about how the media industry is being taken controlled by powerful corporation and claims that PSB have the responsibility to protect the minorities (Taras, p.6). Subsequently, Taras discussed the ups and downs CBC had gone through until this day. Lastly, Taras explores the complex and intimate relationship between public broadcasters and the government; how they take advantage of each other to accomplish their goals. Ultimately, Taras believes that PSB will continue to have an impact in society despite living in a generation of digital media.
In this paper, I will explain why public support is important, but not essential for the Public Broadcasting Service to fulfill its mission to provide alternative programming to the American public. I will show how public broadcasting would exist without the support of the federal government, and then explain why the positive externalities created by public broadcasting lead to market failure and suggest that government support of PBS is in the best interest of society.
Electronic media content can be viewed differently according to personal opinions, but the First Amendment Rights of the United States Constitution lay the foundation for the legal system that is to be followed. These rights form a guide that help citizens have a stronger grasp on what is and isn’t acceptable within the eye of the law. Narrowing down to electronic media content, there has been a rise of tension involving first amendment rights of content regulations. The spectrum scarcity rationale has made it possible to control licensing schemes, along with direct content control to make sure rules are being followed according to the First Amendment. The differences between cable TV versus broadcasting are similar, yet contrasting.
Vipond, M. (2000). The Mass Media in Canada. Toronto: James Lorimer & Company Ltd., Publishers.
40 Fleras, Augie and John Lock Kunz. Media and Minorities: Representing Diversity in a Multicultural Canada. Toronto: Thompson Educational Publishing, 2001: 30.
In a not so distant past, we lived in a world where most individuals did not have the means to immediately share information with thousands of others. In order to have your voice or opinion heard, you had to be wealthy or included with names like Gutenburg and Martin Luther to gain access to the airwaves or other modes of distribution used in the past. There was a huge segregation between producers and consumers. For hundreds of years, a select few were in control of what information and content could be disseminated. Now while this still may be the case today, it is argued that the gatekeepers of media have less of an influence over the types of content citizens can subscribe to. While there is some truth to this statement, this theory map
Television provides the viewers with up to the minute information. The public is entitled to this information,
The public broadcast is where television is used to serve the public. Television is used a democratic device in the public sector. The private broadcast is used to obtain profit, it doesn’t care about the audience, and they only care about making money. In Chapter 2 Miller looks at how public broadcast is still part of the competition of audience attention. According to Toby Miller “Public broadcasters do not eschew competition-
Robert Rabinovitch examines how public broadcasters urge participation in, and access to, public life. Public broadcasting is an educational and informational tool used for all, and is a meeting place which accepts and considers all citizens equal. Public broadcasting itself appeals to the imagination of listeners and is also used as an entertainment tool. As Canadians have become more and more diverse with their interests and values, so has the content provided with public service broadcasting. Canada is an open and accepting society, encouraging the free flow of social, political and cultural ideas.
Nightingale, V & Dwyer, T 2006 ‘The audience politics of ‘enhanced’ television formats’, International Journal of Media and Cultural Politics, vol. 2, no.1, pp. 25-42
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.