Social Media Presence Of Wendy's

905 Words2 Pages
bulb-icon

Recommended: Social media as a tool of advertising

How Effective is The Social Media Presence of Wendy’s? Kyle Pryor Colorado Technical University Research Review “65% of online adults use social media” (Cockburn). Through my research I found that in the past decade the use of social media has exponentially grown (see graphic 1). This growth emphasizes the importance of the utilization of social media that companies need to have in order to grow their business. For companies this move needs to be a top priority for several reasons; In the past decade the percentage of adults that use social media has jumped almost 70%. That is a significant change in how people get their information, a change that companies must address. Another reason is that social media doesn’t have to …show more content…

This meaning that if a company can post something attractive, then this post will be shared from a person, to their friends, to friends of friends and so on. This creates a new environment for companies to work in. While certain mediums of communication are dying such as print and radio, social media is just beginning, a veritable ‘wild west’ if you will. The biggest difference between these old and new methods of communication is this; social media is effective at reaching multiple audiences. With radio and print, there is a specific audience, most teens don’t read newspapers and listen to their own music. Social media alleviates these barriers by being able to put in ads or recommendations for certain companies, then letting the user choose whether or not this is a good choice thereby streamlining the guess and check process. These are the main reasons I have found that companies need to focus on utilizing social …show more content…

Wendy’s seems to utilize all of these accounts frequently, but the Twitter account seems to be the most popular account in recent news for being” sassy” with responses to customers. Wendy’s seems to be very effective at reaching out to customers in a quick manner as well as putting up content frequently. According to Cockburn (⁋ 1) this is a key feature for any business using social media. This keeps things interesting and generates more content for users to

Show More
Related

  • Pie Face Case Study

    1013 Words  | 3 Pages

    Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.

    Read More

  • Sears Holdings Corp. (SHLD) SWOT Analysis, Porter’s Five Forces Analysis and Recommendations

    3014 Words  | 7 Pages

    Tekippe, Abraham. "How Kraft, McDonald's, Sears Are Doing Social Media Right." Crain's Chicago Business. Crain, 2 Jan. 2012. Web. 23 Oct. 2013.

    Read More

  • An Anaysis of McDonald’s Corporation

    2712 Words  | 6 Pages

    E Consultancy (2013, March 13). How McDonald's uses Facebook, Twitter, Pinterest and Google+ | Econsultancy. Retrieved January 26, 2014, from http://econsultancy.com/blog/62329-how-mcdonald-s-uses-facebook-twitter-pinterest-and-google

    Read More

  • Product-Market Analysis Of Shake Shack

    1420 Words  | 3 Pages

    Shake Shack has a huge presence on social media sites such as Facebook, Twitter and Instagram, and encourages customers to post, like and share. Even with thousands of followers, Shake Shack still thrives to provide excellent customer service both in-store and online and is “active and constant in publisher[ing] on these different platforms” (Fallah, Dotson, & Fallah, 2015). It turns out the younger generation (or millennials) has helped this company grow to be a success; being leaders in social media activities and traffic, millennials have increased Shake Shakes presence online beating competitors like McDonalds and KFC (Dua,

    Read More

  • UFC Media Strategy

    1846 Words  | 4 Pages

    Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.

    Read More

  • Social Media And The Pizza Industry: Taco Bell

    1703 Words  | 4 Pages

    After enforcing a new social media system, we will be able to tend to our consumer wants and needs while communicating efficiently throughout the company. Over the past couple of decades, technology has taken the world by storm. In the past, we used medias such as newspapers, magazines, and radio. Now the world has evolved and branded us with social media.

    Read More

  • Argumentative Essay On Wendy's

    1248 Words  | 3 Pages

    Wendy’s a place to go and eat fresh meat, but did you every stop to think about they do other than feeding people? Wendy’s is well known restaurant, and they have to keep their reputation up. Corporations do this by having social media accounts, and official website. Wendy’s has several different social media accounts, a few of them are Facebook, Twitter. Wendy’s has been getting a lot of attention on their social media due to the sassy tweets they are making on Twitter.

    Read More

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms

    Read More

  • Essay About Social Media

    969 Words  | 2 Pages

    Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.

    Read More

  • The Internet and Social Media

    923 Words  | 2 Pages

    Although social media has provided todays society with instant forms of communication and ways to connect, it also created a new standard for living and has caused problems for many groups of citizens in all walks of life and has caused society to re-think its usage. There are two views about social media, either. It is a positive addition to society and its benefits outweigh the risks, or that social media causes more harm than good and it’s usage should be limited. Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and helps businesses attract new business and correspond more quickly with their existing customers.

    Read More

  • Essay On Benefits Of Social Media

    1587 Words  | 4 Pages

    Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.

    Read More

  • The Importance Of Social Media On Business

    1240 Words  | 3 Pages

    We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely

    Read More

  • How Social Media Improved Communication?

    797 Words  | 2 Pages

    Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...

    Read More

  • Impact Of Social Media Essay

    646 Words  | 2 Pages

    In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.

    Read More

More about Social Media Presence Of Wendy's

Open Document