An Anaysis of McDonald’s Corporation

2712 Words11 Pages
The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:

• Choosing the socio-cultural and global segments of the general environment and explaining which segment would rank highest in the influence on McDonald’s Corporation and also assessing how those segments affect McDonald’s Corporation.

• Discussing the two forces of competition, which are threat of new entrants and threat of substitutes, and identifying the most significant of those forces for McDonald’s Corporation.

• Considering the two forces of competition and predict what McDonald’s Corporation might do to improve its ability to address these forces in the near future.

• Assessing the external threats that affect the McDonald’s Corporation and the opportunities that are available to the corporation. Providing my opinions on how this corporation should deal with the most serious threat and greatest opportunity.

• Provide my opinion on the strengths and most significant weaknesses of McDonald’s Corporation.

• Choosing the strategy or tactic this corporation should select to take maximum advantage of its strengths.

• Choosing the strategy or tactic the McDonald’s Corporation should select to fix its most significant weaknesses.

• Determining the resources, capabilities, and core competencies of McDonald’s Corporation.

• Analyzing the value chain of the McDonald’s Corporation to determine where they can create using resources, capabilities, and core competencies, which have been discussed above.

When referring to the socio- cultural segment of the general...

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..._company/mcdonalds_history_timeline.html

PR Newswire (n.d.). Press Articles - FASCINATING MCFACTS ABOUT MCDONALD'S INTERNATIONAL. Retrieved January 21, 2014, from http://www.mcspotlight.org/media/press/prnews_9dec96.html

Yahoo! Finance (2014, January 31). MCD Competitors | McDonald's Corporation Common S Stock - Yahoo! Finance. Retrieved January 21, 2014, from http://finance.yahoo.com/q/co?s=MCD

Bloomberg Businessweek (201, July 14). How Yum! Brands Is Conquering the World - Businessweek. Retrieved January 28, 2014, from http://www.businessweek.com/globalbiz/content/jul2010/gb20100714_088544.htm

E Consultancy (2013, March 13). How McDonald's uses Facebook, Twitter, Pinterest and Google+ | Econsultancy. Retrieved January 26, 2014, from http://econsultancy.com/blog/62329-how-mcdonald-s-uses-facebook-twitter-pinterest-and-google

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