Social Media And Traditional Marketing

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Recommended: Theories about the influence of social media marketing for business

According to Richter & Koch(2007) Social media are online applications, platforms and media which aim to facilitate interactions, collaborations and the sharing of content. According to Kim and Ko (2010), social media can have a dramatic impact on a brand's reputation. The different between social media and traditional marketing is Traditional marketing involves creating a one-way message, crafted by the marketer. Social media a shaving a two-way conversation with your constituents. Engagement is the key to social media. Effective social media entailsbuilding a platform target markets, communicating and maintaining relationships. From a consumer’s perspective, the use of ICT enhance these benefits such as efficiency, convenience, richer and …show more content…

Now, Social media is one of the most powerful tools for marketing and branding. Social media offers entrepreneurs a chance to both lead and participate in discussions on a range of critical prevention issues, providing an easy way to connect with current and potential partners, funders and community stakeholders get noticed from target market, get content created and also generate WOM. It’s this interactivity that makes the platforms so crucial to successful collaboration. Collaboration occurs naturally between members of the community when given the chance. Collaboration is so common in today’s society. By connecting customers, business will get many benefits such as design new products or services, helping decision-making processes, solving problems, building consensus and customer …show more content…

The key levers, under the firm’s control, that may enhance relationship equity are loyalty programs, special recognition and treatment, affinity programs, community-building programs and knowledge-building programs. Loyalty programs include actions that reward customers for specific behaviors with tangible benefits. knowledge-building programs increase relationship equity by creating structural bonds between the customer and the firm, making the customer less willing to recreate a relationship with an alternative provider. Creating bonds with the customer while simultaneously reducing

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