Siva Vaidhyanathan's The Googlization Of Everything

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Synopsis of The Googlization of Everything In Siva Vaidhyanathan’s The Googlization of Everything, the author discusses some of the concerns he has with society’s growing reliance on Google, not only as a search engine, but also a web provider, telephone service, GPS navigator, social media service, video streamer, document holder, photo saver, email provider, shopping center, commerce regulator, translator, online library, source of current events, or any of the other forms Google can take. The extent to which Google has spread its functions is immense and continues to grow by the day. If society continues to depend on Google as much as it does, it allows Google to become more powerful; that, in itself, should be slightly alarming. Google’s broad expansion has taken over the Internet in a relatively short amount of time, unlike anything our culture has seen before. This makes Google difficult to govern or control; not many people have grasped a proper understanding of how to even go about doing so.
People often forget that Google is an advertisement company. Contrary to common belief, users of Google search are not the consumers, they are the products. Google takes …show more content…

One specific example mentioned in the text involves the “Star Wars kid,” a boy whose video of him pretending to wield a light saber went viral, resulting in harassment. The bullying escalated to the point where he had to drop out of school and his family had to move to a different town. Considering this whole circumstance occurred before YouTube existed, one could only imagine the extent to which a situation like this could affect a person’s life today. Throughout the book, Vaidhyanathan tries to inform his audience of the consequences that can occur from carelessness online so that they may be more knowledgeable while on the computer, with Google or

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