In 'The Age of Context', a book written by tech evangelist and blogger, Robert Scoble and his co-author, writer and social media speaker Shel Israel, the authors, take a focused and open look at the emergence of 'contextual technology' and it's impact on our lives. The book discusses the changing relationship between us, the human race, and the way technology is becoming an inherent part of how we behave and interact with technology.
The authors are simply presenting the information they have accrued from their investigations. Rather than casting a critical eye or judgement over the dubious or negative implications involved in context driven computing, which can have overtones of invasiveness or the encroachment of privacy, the focus of the
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This is a fundamental change that is going to happen.
At it's simplest,if you take the google search results, the results vary from user to user and increasingly are becoming more familiar with their preferences and habits. The inclination now is to provide more specific results based on previous searches, location and google+ posts alongside other data available to them that you have volunteered. As you continue to use their product you are assisting them in learning more about you and your desires, habits and predilections. The search results are context based. You are the
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Take Google glass for example. Google glass makes it possible to control digital activity by simply using your eye movements. You can search the web, write an email, take a photo and listen to music all without using your hands. But besides that, It knows what you are looking at and can detect other information such as stress levels, emotions and pupil dilation as well as location. Imagine receiving a text message telling you, you have had too much to drink and should go have a coffee. Link this up with other elements of contextual tech and it will be possible that the message can also tell you that there is a special offer on cappuccinos at your favorite coffee house and you should leave now because they are closing in a half an
In “‘Plug In’ Better: A Manifesto”, technology writer and commentator Dr. Alexandra Samuel states that she believe that there is a middle ground between completely “plugging in” and “unplugging”. She states that we should approach our online interactions in the same ways we approach our offline ones. In “Attached to Technology and Paying a Price” (part of the New York Times’ “Your Brain on Computers” series), journalist Matt Richtel details technology’s effects on an actual family and recounts their experiences. Although Drs. Restak and Samuel are both widely respected in their individual fields, Mr. Richtel’s journalistic career has been almost exclusively devoted to studying technology’s impact on our lives and attention, and his views are voiced loudly throughout his work, even though they are not explicitly stated.
In Sherry Turkle’s, New York Times article, she appeals to ethos, logos and pathos to help highlight on the importance of having conversations. Through these rhetorical devices she expresses that despite the fact that we live in a society that is filled with communication we have managed to drift away from “face to face” conversations for online connection. Turkle supports her claims by first focusing on ethos as she points out her own experiences and data she has collected. She studied the mobile connection of technologies for 15 years as well as talked to several individuals about their lives and how technology has affected them. Sherry Turkle also shows sympathy towards readers by saying “I’ve learned that the little devices most of us carry
The evolution of technology has had a great impact on our lives, both positive and negative. While it is great to be able to be able to travel faster and research anything with the smartphones that now contain almost every aspect of our daily lives, there are also many advances within the realm of technology. Nicholas Carr presents information on the dependency aircraft pilots have on automated technology used to control airplanes in the article “The Great Forgetting”. Likewise, in “Is Facebook Making Us Lonely?” written by Stephen Marche, the result of isolation and pseudo relationships created by social media is shown throughout the article. We live in such a fast paced society with so much information at our fingertips that we don’t make
People all around agree that technology is changing how we think, but is it changing us for the better? Clive Thompson definitely thinks so and this book is his collection of why that is. As an avid fiction reader I wasn’t sure this book would captivate me, but the 352 pages seemingly flew past me. The book is a whirlwind of interesting ideas, captivating people, and fascinating thoughts on how technology is changing how we work and think.
The essay “My technologically Challenged Life” by Monica Wunderlich has made me realize how much we need technology in our lives and how important it is for people to know how to use it. Technology is used for many different things like keeping in touch with relatives that live far from you and many other things. Technology keeps evolving very rapidly and it can be hard for people to keep up with all this new technology coming out, this is what this story is about. In this essay, a woman tells us about her experiences with technology, and tells her difficulties in everyday life because of her lack of experience with technology.
There is no doubt that the technological advances in recent years have changed the way we live. We are now able to talk to people in any part of the world within six seconds, we can watch events from any country such as the Olympic Games live on television screens in our own living room’s, we can even have interactive video conversations through as small a device as a mobile phone. These advances have benefited millions of people worldwide but we have reached a stage where it is now time to stop and think of what is happening to us as a result of all this automation and modernisation; we are becoming over-dependent on electronic devices to carry out simple tasks, we are becoming less and less aware of people and activities in our own communities, even family activities are gradually becoming a thing of the past.
Technology is a controversial issue in today’s world and especially in my world; it is important to understand that my father owns and operates a successful computer sales and repair business and so my knowledge of computer usage is quite extensive having not only listened to my father, but also having completed a high school computer internship. I am also currently working in a Technology Fellowship program. When it comes to the topic of technology, most of us will agree that technology surrounds us in today’s world—from television, smart phones, video games, tablets, to computers—we can readily access multitudes of information by simply accessing a computer internet search or turning on the television news. Technology has been a part of our
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
In January 2012, Google launched Search plus Your World and later introduced other products like Google’s Knowledge Graph and Google Now. Google Now is a feature on their search engine, which gets the corr...
Google- a web based search engine appointed the world’s most attractive employer 2013 by 200 000 students or potential candidates (Universum, 2013), utilizes job advertisement relatively limited to their corporate website (Google, 2013), this displays the importance of maintaining a continuous interest amongst possible candidates as it creates a platform and contribute to strengthen the
Technology is changing how we think and act at younger ages. The term “technology” doesn’t only mean manufacturing processes and equipment necessary for production, it also defines a social space and could be a social problem which makes a real impact on social reality. Different types of social software affect a variety of aspects and have both positive and negative impacts. It's important to be aware of how a digitally-driven life is changing our education, sense of self, relationships, social interaction, consumerism, and ways of doing business around the world.
In the article “The Flight from Conversation” which describes the effects of technology on human interactions, Sherry Turkle argues, “WE live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection”. Many others would agree with Turkle; technology and its advances through new devices and social media takes away face-to-face conversation. Her idea of being “alone together” in this world is evidently true as many people can connect with one another through technology, altering relationships to adjust to their own lives. Despite Turkle’s opposition, I believe that technology makes our lives easier to manage. There are numerous forms of social media platforms and handheld devices
Google’s functional marketing strategy is to not only display ads online and hope it gets the customer’s attention, but to get their true attention. Google’s most common type of marketing is by gathering customer’s attention with their search ads. Google is now seeking to create similar relevance with other forms of marketing. Their next form of marketing is going to be mobile. All businesses are realizing that their sites must be mobile friendly in order to be accessible and appealing to all types of website visitors. With the recent increase of mobile technology, most Internet access is and activity is done through mobile. Google’s latest algorithm update, Hummingbird, enables Google to better understand and display results for long search queries as well spoken queries. Google understands that they need to embrace the rapid advance of mobile devices. For their Mobile marketing, Google is concentrating on large fonts, eye-catching images, videos, and concise, actionable content. ...
Today is an era of information explosion. In the past few years, many newly invented technological devices and software are now tightly integrated with our everyday lives. Today, people can look up almost any kind of information, make friends, communicate with others, and express ourselves with the simple touch of a button on a device we usually keep within arm’s reach. “Widespread use of technology is changing the way we work, learn, and communicate – even the way we carry out our regular, daily activities.”(Seifer and Mihalynuk) These devices not only benefit our livelihoods and increase our happiness, but they are also integral in advancing education, technology, development, and, in general, human evolution. The children of today, who have been raised in this era of information explosion, will undoubtedly reap such benefits and, in turn, advance society towards a better generation.
The first area where technology and society relates most is communication. People in a society must pass information from one person to another to maintain order. Traditionally, information dissemination was done using inefficient methods such as the messengers and would take long time before it reached to the intended recipient depending on the distance. Technological advancement that resulted in introduction of more efficient means of communication such as mobile phones and computers led to contextualization of the Information and Communications Technology (ICT). This had a direct impact on the society as now information could be disseminated amongst a larger group and in the contemporary wo...