Case Study on Google

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CASE STUDY: Google Takes on the World

1. Evaluate Google using the competitive forces and value chain models.

1.1 Value Chain Analysis

The value chain is a systematic approach to examining the development of competitive advantage. The Google's chain consists of a series of activities that create and build value, the mission is to organize the world's information and make it universally accessible and useful. Innovations in web search and advertising have made the web site a top internet destination and Google brand is one of the most recognized in the world.

1.2. Google Value Chain Model

I. Primary activities

Inbound Logistics

Search engine combined the PageRank system Brin's web crawler.

Servers which use inexpensive off-the-shelf hardware


The technology was innovated, upgraded and extended. (Mapreduce, Google work queue, Google files systems, Ad Words (an auction-based advertising program that enables advertisers to deliver relevant ads targeted to search results or web content.), CPC, Google map, Google images, Google Apps, Google desktop search, Froogle, Google talk, Gmail, Google check out, Google video etc.), Google Audio Ads (an automated online media platform that schedules and places advertising into radio programs). Google Print Ads (a web-based marketplace for placing ads in print media), Google Video Ads (user-initiated click-to-play video ads that run on sites that are part of the Google Network).

It simplifies the storage and processing of large amounts of data, eases the deployment and operation of large-scale global products and services, and automates much of the administration of large-scale clusters of computers.

Most operations are read-only. When an update is require...

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...4. Does Google's business strategy effectively address these challenges? Explain your answer.

The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.

5. How successful do you think Google will be in the future?

Google will be successful in the future. In the meantime profits continue to soar and Google will continue to innovate, employing the high qualified experts in the field.

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