Promotion In Tourism: The Field Of Tourism Promotion

The field of tourism promotion deals with marketing tourism services using various promotional tools. A tourism degree program combines the marketing disciplines, business and personnel management pertaining to managing tourism businesses. Some degree programs and specializations offer training specifically in tourism promotions.

Tourism is travel for business or leisure purposes. A tourist is a person who travels outside his city, state or country for business or leisure purposes for more than 24 hours and not more than one consecutive year. Probably, it can be divided into leisure tourism and business tourism.

According to the World Tourism Organization, tourism is both an economic and social phenomenon. The big questions are: Why is tourism

Types of Promotion in Tourism

The final goal of promotion is behaviour modification. Its task to initiate a purchase where none has been made before. Initiate a change in purchase behaviour or to reinforce existing behaviour by having the tourist continue to buy the brand that is being promoted.

Informative Promotion: It is more important thing during early stages of the product life cycle when owners of new resorts and other attractions will seek promotional outlets to inform the public of the amenities and facilities that would make their vacation experience worthwhile.

Persuasive Promotion: It is used when an attraction is in its early stages of growth, so its owners put very much promotional effort in devising persuasive messages and sending them through several channels.

Reminder: It is important upon reaching a mature stage. Owners will then remind people of their positive experiences. These reminder messages serve to jog the memory and keep the product in the public.

b. Goals of Promotion

Before deciding on a final campaign, there is the need for marketing managers to decide what the promotional goals will be for their overall marketing strategy. Depending on the type of product, marketers need to either inform, persuade or remind consumers about product features and

In addition to this, little research has pay attention on the impact of internet for tourism promotion. However, tourism promotion in traditional media existed some problems. For example, traditional media platforms are difficult to attract and capture the attention of target customers on the one hand. On the other hand, the process of update and transmit information is ineffective, such as advertising in newspapers and television, the content need to repeat several times might be attracted attention from target customers or travellers.

With rapid development of network communications, social media is gradually effect in many industries. In addition, many scholars pay more attention on promotion in marketing area. However, few studies show a concern on how to use social media, which play a key role in promotion and to promoting tourism.

D. Promotion Mix

When it comes to promoting your travel business, it’s important to develop a mix of promotion methods. This is not a process which is off at once, as there is a need to track what is working for you and what isn’t. The promotion mix will depend to some degree on your target market-whether this includes families, young travellers, adventurers, business trippers, foodies or all of the above. It may also be impacted by the experiences and services you are offering such as cheap flights, food and wine tours,