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Masterfoods Classic Marinara Sauce is a product that is the solution to its customer’s wants and needs as it is a product that is new to Masterfoods cooking sauce range. The classic marinara sauce is a better product than other products that is currently available in the market. According to Gierveld (2002) “the core product represents the core benefit of the problem-solving services” (p.166).
The core product of the Marinara sauce is that you have a homemade sauce that is easy and convenient for consumers. The actual product of Marinara sauce features a packaging that is in a cooking sauce bottle and the quality of the product aims to help consumers create a more flavorful meal. The augmented product of the Classic Marinara sauce consist
Consumer benefits from buying the Masterfoods Classic Marinara sauce as they would tend to buy a convenience product that doesn’t require much planning. It will satisfy the consumer needs and wants and achieve the company’s profit goals. The branding strategy of the Classic Marinara sauce is brand that is family orientated, genuine and old fashioned. The packaging of the Classic Marinara sauce will be form in a glass jar is that it has a shelf impact unlike other packaging material with its clearness, shape and texture. The benefit of forming a glass jar packaging for Masterfoods classic marinara sauce as it doesn’t react with the food and it is re-usable, re-sealable and recyclable.Channels structure are products that takes routes to reach its consumers and is the most effective channel for consumer convenience. Masterfoods will use the direct channel as it sells directly to the consumers. According to Chian, Chhajed and Hess (2003) state that “direct marketing increased the flow of profits and help the manufactures improve overall profitability” (pg. 1). Direct marketing activities include catalogue shopping, television and social media. Factors affecting channel choice can be grouped as market
The promotional mix is a combination of tools that include direct marketing, advertising, personal selling, sales promotion and public relations. Appendix 2 shows the benefits of the promotional mix tools used. Integrated marketing communication is a concepts of marketing commutation from each promotional mix that combine and evaluate planned role of different communication (Naeem, Bilal &Naz, 2013, p.g. 125). There are factors that affect the marketing mix and there are nature of product(product characteristics such as the costs and risks and the social risk), stage in product life cycle and target market, type of buying decision , promotion funds and the push or pull strategy. Appendix 3 shows the push and pull strategy. There are many types of advertising that Masterfoods would use to deliver their message about the new Classic Marinara sauce. The main types of advertising are institution (enhance company image), advocacy (express its views) and product (promotes). The media type of advertising is an important aspect for Masterfoods as it includes advertising such as newspapers, radio, television, magazines and the internet. The 6 stages of pricing can varying from selecting the pricing objectives to selecting the final price.The six stages of pricing for the new product is an important aspect of this stage. The demand determinants of the
Kotler and Keller (2014) develop on what product represents in the marketing mix, as the idea centers around its design, quality and packaging. Continuing with the Four P model, price should be considered when marketing a product. The price component asks one to determine the list price, discounts, allowances, and payment period of a product (Kotler & Keller, 2014). Finally, Kotler and Keller (2014) list promotion and place as the final two variables associated with the older Four Ps. Promotion deals with how a product is advertised and what type of sales force will be utilized, while place is associated with the channels and locations for which your product will be featured (Kotler & Keller,
The promotional campaigns, both in store and advertisements, should reinforce A1’s history and premium quality in its messages. This would strengthen A1’s position as a premium, high quality brand in the minds of its consumers. In addition during Memorial Day weekend, a FSI promotion should be launched for the marinades line, which offers discount coupons for the marinades range (instead of the initially planned steak sauce range) to encourage consumers to try the new products.
Today’s society is full of products that have numerous varieties. But, little do customers know about the time before when there was one type of each product. In Malcolm Gladwell’s “Ketchup Conundrum” article, he offers many different situations providing an explanation on how some products came to be, and how some name brands made their way into the business world. Consumers are lucky today that there is almost any variety of product to fit their wants or needs.
Domino’s pizza is known as one of the largest pizza food chains in the world. Domino’s competitors are comprised of stores like Pizza Hut, Papa Johns, and Cici’s. Domino’s has over ten thousand stores in more than seventy different countries. This company prides their self on having great tasting pizza and fast delivery times. Domino’s started in the 1960’s and grew their company fast throughout the years opening franchises in different states and continents. They tried to keep up with competition by making a bigger menu, having faster delivery, and by having online ordering. Although Domino’s is known worldwide, their reputation has not always been the best. Between 2008 and 2010 the Domino’s brand was crumbling from bad social media and horrible tasting pizza. The company started to focus solely on the pizza stores they competed with and neglected the broader view of the entire quick-service category. Between 2008 and 2010 Domino’s hired Russell Weiner s Chief Marketing Officer to transform the company. The company created a sense of urgency and got employees and leaders on board to reinvent their brand. The company worked as a team to come up with solutions to make their company both profitable for Domino’s and enjoyable to consumers. According to Robert Hooijberg and Dan Denison (2012) in “Leading Culture Change in Global Organizations” Domino’s started to focus on developing its capabilities, coordination and integration, customer focus and organizational learning (p. 3). By using these tools Domino’s was able to create a successful change initiative. Domino’s reinvented their brand by creating a new pizza and flavor, utilized social media, created a new campaign, offered convenient ordering options, and added a wider variet...
The marketing mix, which is basic to any organization, can be considered the ‘controllable’ variables that every business encounters. These controllable variables can be modified based on the uncontrollable variables (external factors found in Environmental Scan) that directly affect business operations. A company focuses on four elements in the marketing mix: Product, Price, Place, and Promotion, which are managed and coordinated through marketing programs in efforts to appeal to their target market. Marketers strive to understand what motivates consumers to purchase certain products. The marketing mix helps to break down some of these questions: What will consumers buy? How much will they spend? Where will they buy? And will they buy again?
Differences: Although both lines are new product concept, which try to target similar customer segment who are interested in Italian food, market potential might vary for different product line. First in terms of positioning, in pasta market, dry and frozen pasta occupied large market share due to its higher accessibility than fresh past sold at specialty store and restaurants. This might explain the fact revealed by research that 77% of respondents in favor of fresh pasta concept never purchased fresh pasta before. Therefore, wide distribution of refrigerated pasta will serve customers?desir...
Great for diabetics, finally…here is a sugar free mouth watering BBQ sauce that will most certainly please even the most opinionated palate. Truthfully speaking, this sauce is one of a kind. If it wasn’t written sugar free on the bottle, you surely wouldn't know that the sauce contains no sugar in the bottle. This sauce is great for diabetics, low carbers and people generally apprehensive about their sugar ingestion. Sugar free BBQ sauce contains an incredibly low glycemic index and it has smaller amount of calories, not to mention that it is good for your teeth. Additionally, sugar free BBQ sauce is not just a sauce, but it is a tangy sugar free diet product that is with conviction; ideal for your low carb burgers.
Wow thats hot! Hot Sauce is the greatest sauce to put on everything from eggs to chicken to anything. It can give your food a mild flavor or the feeling that you just want to rip your tongue out. It comes in all different colors red, orange, green, yellow, and even purple. Hot Sauce has many different brands and bottles some short, and tall.
This persuades women to buy the Old Spice body wash for their man, so that the body wash will make their men more masculine and dominate man, like the “perfect man” example, Mustafa. While the commercial not only reaches out to the “ladies”, but it certainly appeals to men’s emotions also. The Old Spice ad targets the men by signifying a perfect image of what an “ultimate man” ought to be like by using the attractive, physically fit, Isiah Mustafa in their commercial. This strategy is used to make all of the men who feel like they are not up to par feel as if they must do something to change their physical appearance. In a modern society that is filled with gender stereotypes and specific ideas of manliness, men impulsively desire to smell, look, and be just like Isaiah Mustafa, who is a man that exemplifies almost all of the necessary masculine traits that society places on men. This Old Spice commercial targets men emotionally by inferring that they as of now, they are not exactly the man their female spouse is expecting them to be, but if the men start using Old Spice, they will become more desirable to the “ladies”. These advertisements appeal to the men’s emotions and forces them to desire to a masculine man, therefore influencing men to purchase the Old Spice body wash that will intuitively make them a “real
The marketing mix helps a company define the marketing elements for successfully positioning a market offer. The four P’s model, one of the best-known models, helps a company define its product marketing options in terms, place, price and promotion (MindTools.com, 2010). To enhance their impact with their target market, companies often use this model when you are planning a new venture, or evaluating an existing offer. As companies start out in an industry, many marketers learn about putting the right product in the right place, at the right price, at the right t...
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Several facts are changing in today’s marketing communications. More companies adopt the new concept of integrated marketing communications (IMC) to convey a consistent message about their brand and products. Hence, IMC has played a powerful role and developed into a useful strategy for company to reach more customers and build good customer relationships. According to Herstein et al. (2008), IMC is one of a successful strategy that coordinates and integrates all of marketing communication tools to efficiently and economically influence between an organization and its existing and potential customers. Moreover, marketers can combine IMC tools (advertising, sale promotion, personal selling, direct marketing and public relations) rather than separate practices to create values and avoid potential conflicts (Duncan & Everett, 1993). In fast food industry, fast food chains integrate advertising, sale promotion, sponsorship, packaging and Internet to promote their products as well as build brand image (Sperber, 2003; Story & French, 2004; Morrison, 2010). Advertising is most used form of communication and the most frequently utilized medium due to it easily contact the target market, especially on television advertising (Story & French, 2004; Case, 2007). In addition, simple toys and products are typically used by fast food chains in children’s meal to attract children and adolescents.
In all reality, all businesses will, in some way shape or form, complete all of the marketing activities, even if completing these activities is not their main goal. (Dlabay 2006.) These marketing activities are product, place, price, and promotion. A business tool called that marketing mix takes all of these activities and puts them together in a way that can be used to help improve a business’s marketing strategy. Product is what the company is selling; Place is where the consumer will obtain this product; Price is what the consumer will pay for the product; Promotion is any type of communication that is intended to remind, inform, or persuade. (Dlabay 2006.) The marketing mix and the four P’s describe very well what business marketing is all about.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
The SWOT analysis reveals the current environment of the product as we see it now. The strengths and weaknesses are internal factors whereas opportunities and threats are external factors. As to now, the product is a little paper bag filled with natural dried herbs and spices. It is a ready-mix for salad dressing, with no additives. We want to launch this product on the French market.