Marketing In The Tourism Industry

Proper understanding of the consumer tastes and preferences is important as it helps in the design of goods and services that are in need at the time, thus satisfying the consumers. It is this satisfaction that makes a tourism company become familiar and draw better reputation. Moreover, understanding consumer behavior patterns is helpful in persuading the tourists to choose products that have been made so as to meet their needs. For a tourism company to be successful and become popular, there are various other factors, beyond understanding of the consumer behavior that are involved. Such factors include location of the tourism company, the culture around the tourist company, services being offered by the tourism company, the marketing strategy employed by the tourism company, hospitality of the tourism company and ... ... middle of paper ... ... by being customer oriented, the companies are able to retain the customers they already have and attract more customers to the company.

The importance of Travel and Tourism as a mechanism for economic development and job creation is clear. Tourism plays an important role in the socio-economic development of a country. It also has become an extremely important industry in Malaysia. Tourism industry can be indicated as an important sector for the Malaysia economy. It has been identified as the second largest foreign exchange earning sector and helped to strengthen the Malaysian economy in terms of international trade (2011).

The notion of motivation plays an instrumental role in decision making as well as desiring satisfaction from consumer perspective. The tourism industry is highly dynamic and influenced by varying forces based on the behaviours of the consumer as well as the aspect of motivation. The concept of tourism typology contributes to a large part in comprehending the aspect of tourist needs as well as motivation. From this perspective, avenues towards satisfying and motivating tourism from around the globe can be developed. Notably, the development of tourism industry in based on the two fundamental concepts, the consumer behaviour and the typology of the tourists.

Sustainable tourism aims that protecting, preserving and improving the tourism resources such as natural, historical, cultural, social, aesthetic sources and keeping their attractiveness. Learning about the impacts of tourism has led many people to seek more responsible holidays. These include various forms of alternative or sustainable tourism such as nature-based tourism, ecotourism and cultural tourism. Sustainable tourism is getting more popular that become alternative to mainstream in years (http://www.unesco.org/education/tlsf/mods/theme_c/mod16.html). Ethic has many definitions but mostly describes as a moral philosophy.

The product for Destination Queenstown would be promotion the 100% pure campaign as well as promotion Queenstown as a four season destination for travelers. Destination Queenstown is also making new campaigns to promote Queenstown and how versatile it is. Price means the amount spent for a product, activity or amenities. The price to a consumer is the cost and to a supplier the price is revenue. The price of the tourism product should be value for money otherwise tourists will not want to visit the destination.

Once businesses begin to grow this can result in a large number of jobs created for the host community, this can be through the hospitality and sector but more importantly through the construction sector where a majority of jobs are found. Through the increase of jobs and business, spending by visitors and locals becomes maximised expanding the capabilities of the market sector in the host community. Tourist consumption injects money into the regional economy creating a multiplier effect in the economy of the host community as the funds which have been collated by tourist and local consumption are consistently spent and re-spent by employers and employees. Therefore similarly to a life cycle this positive economy influence will heighten the desire and enthusiasm to host more

CHAPTER ONE INTRIDUCTION 1.0 Introduction Nowadays, there are many factor affecting tourism industry and its become more important sector for both developed and developing countries. Tourism industry is about the people and their activities that involved in providing services for people during holidays, for example tour guides, hotels and restaurants. Tourism industry also included in the international trade between tourism from foreign country. Now days, the tourism arrival become one of the major business sector to the many country where they support and contribute to national economic growth. From that, we know Malaysia is one of the famous country in the world tourism industry.

Destination marketers and managers are constantly being met with the challenge of learning to attract newer tourists and to encourage their revisiting to the destination. The keys to such actions lie in the understanding of tourist behaviours and the antecedents involved in influencing consumer loyalty to destinations. A common assumption made is that an overall satisfied tourist plays a fundamental role in that tourist’s choice to continue returning to a destination and recommend it to others. The purpose of study is to review literature on this idea of “tourist satisfaction” and investigate to what extent it influences destination loyalty amongst tourists. Tourist Satisfaction Defined

A higher demand for elastic, individualized options and worth of information has adapted leisure and tourism behavior, an end result of improved ICT usage. Through new technology and communal ratings, customers have the competence to share information and explore ratings on target, excellence of service in hotels and restaurants and ecological and social conditions. Number of hotels have reinforced their brand image and correspond directly with their consumers by relocation links to a press liberate or supporting new package through Twitter (Anand Bethapudi, 2013). 2.2 Introduce how ICT works in the sector of your case study Effective and express ICT infrastructure and software applications in the tourism sector (Hotel Business) are decisive in tourism escalation. ICTs allow customer supervision connections and supply chain management to be mutual into a single resource that assists a range of operations such as: • Product/Service selection: Choose the products and services from the list of alternatives ass to the requirements of the visitors.

Significance of tourism and hospitality Tourism has enabled new waves on the world new horizon. Tourism has made the world a truly global village. It is among the fastest growing sectors in the economy and has significant impact on the environment, society and economy in both positive and negative ways. Tourism combines attraction, accommodation, transportation amenities, restaurant, entertainment activities and shopping. It is one of the most important tools for economic development.