There's no denying it, there are a lot of ways to make a website without hiring a professional. You can do it yourself using an online site building service, you can install site building software like Dreamweaver, or you can find a tech savvy friend to do it for cheap or maybe even for free. Why then, with all of these options, would a business consider hiring a professional website designer? One of the top priorities of any business is to move potential customers in the direction of knowing and trusting you right from the start. Your website is often the first interaction customers have with your business and it's one of the most powerful tools available for reaching potential customers. Yet so many business owners never realize the benefits …show more content…
"How much will this cost? How long will it take? Can I save money by doing it myself or by finding the cheapest option?" Most people see a website as nothing more than a sign or business card on the internet, they pay someone to put it up and the job's done. So it seems to make sense that if you can put the sign up yourself or get it done super cheap, so much the better right? Wrong! Your website is your gateway to reaching more potential customers than you could any other way (without a big budget). The internet is the most powerful marketing tool there is for businesses of any …show more content…
Good quality content that helps someone in some way is by far the best way to reach more people, increase traffic, and grow your business. Your information must also be easy to find ( SEO ) and you've got to have a presence on social networking sites if you want to stay in touch with today's market. All of this takes time and if you build your website all by yourself, you're in for some long hours at the computer. If you don't do it, your most important customers may never find you. A business website is not just about a stylish design and adding some meta keywords for the search engines anymore. Google hasn't used meta keywords for years and search engines are continuously advancing in their ability to find websites with good, useful, relevant content. Any professional web designer worth their salt will have a solid working knowledge of search engine optimization (SEO) and how to lay your website out in a clear and concise way that's easy to read for both people and search engines. SEO is an entire field of information in itself and if you build your website yourself, you'll most likely spend enough time getting your site online without having to learn SEO and all of its intricate, "money making"
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
We live in a time that customers go on the Internet to find what they need. The Internet is controlling the world now. How can you appear on the Internet as a business? A business website is the best and only option to appear on the Internet today. Well, it should be a unique website that will attract customers and search engines.
Technology is an essential part of development and success in modern-day business. The main factors that affect both the consumer and company include website/app design, online shopping, technological advancements, and social media. Website design plays a critical role in online sales. Bed Bath & Beyond’s website has a registry option and the "Just for You" tab that utilizes the customers search and order history to customize their experience (Bed Bath & Beyond). Opposingly, Bed Bath & Beyond’s website is not easily navigable due to the inefficient categorization.
Traffic is pretty much like jewelries. They’re valuable and they’re hard to find. But once you got them on your possession, you will slowly find their real value. Gathering enough traffic to satisfy your website’s need for visitors is one of the hardest tasks that every website owner should accomplish every day. They need to improve their site’s capacity to increase website traffic.
On your website, information is streamlined and displayed prominently through FAQs, detailed product descriptions, content in your knowledge base, articles in your resource repository, and in-depth analysis of your industry through case studies and white papers. What is considered to be the most effective model of content marketing on a website is the presence of a blog. The blog on your website, also known as a corporate blog, is the perfect place for your colleagues and you to share insights about your company's achievements, new product launches, promotions, incentives and any other information you believe will help customers solve problems and eventually make sensible purchase decisions. The most effective and significant attribute of a corporate blog is its functionality that lets your customers talk to you directly through the blog comments section with no middlemen lurking behind the scenes. The type and form of sustained customer engagement described here also goes beyond your website and takes place on dozens of platforms on the Internet.
Meta Tags are thought to be the be all-end all of search engine rankings. This is not true. Meta Tags are a necessary, but not a sufficient condition for high rankings. Meta tags are designed to provide basic information to the search engine about the site.
5 Tips on How to Effectively Boost Your Site Credibility The way that customers and other site visitors perceive your website can make all the difference in terms of brand success and overall conversions. When you’ve expended much time and effort to devise a website to promote your brand, you certainly won’t want the layout and other details of your site to cause users to wonder whether they can trust you or your business. Regardless of how much value your product or service provides to your target audience, a poorly executed website may negate the best of intentions. How Lack of Credibility Could Damage Your Brand A website that doesn’t seem legitimate may repel visitors in a variety of ways.
Communications plays an important role on our daily life and the internet is the principal way of communication now days. People are connected to the World Wide Web more than 4 hours a day. These web pages could be created by anyone. I have my own web page about music and also I have been created web pages for friends and even they paid me to create their own web pages. I learned because I had the need to do my own page.
1) See what social media channels your business is already on. Every business, even B2b, should have a Facebook, Twitter and LinkedIn. These are the most popular social networks and having a presence on these channels is necessary for your business 's reputation. I would recommend having a Google+ account purely for SEO purposes but don 't stress about posting content there consistently. There are a number of other social media networks like Pinterest, Instagram, Tumblr, etc. that could be beneficial for your business but only start if you can handle the upkeep!
Developing a Business Website Developing a Business Website Simulation Analysis Developing a business website is a much more complex task than simply buying some servers and hosting a site. There are a variety of issues that arise that must be addressed in order to ensure that your website is not only functional but is actually of use to your customer to differentiate yourself from the competition. In the world of online trading the vendor must consider how the features of the site are generated, offering free or “pay for” services, and determining the functionalities that the customer will require. In working with the company budget, Primus Securities will need to make specific decisions about the site’s features and services to direct new and existing customers to the website.
Content marketing is the creation and sharing of valuable content (or media) that is relevant to your target audience in order to attract and keep customers. It could be anything from a blog post on your website to an infographic hanging in your waiting room; or anything from a video demonstrating a popular technique to a Pinterest board you maintain with useful photos/links/information for your clients. The key is that it needs to be valuable to your clients and relevant for their lives and your business’ expertise.
The question is how do we get customers to visit our website? We would have to take the perspective of our website being the face of our e-Commerce business. Looking at what we offer, purchasing a cellular phone on-demand to customers’ specification require our site to be informative.
The website is based on what the company wants to offer the customers and not what the customers want, as in to meet customers' expectations.
Though utilized in every website design and development, business models as an aspect of the world wide web are not well understood. This paper demystifies the principle business models utilized by L’Oreal, Estee Lauder, Korres, and Apivita. In order to understand each company with greater clarity, each business’ website shall then be critically and comparatively analyzed through Rayport & Jaworski’s design principles for e-Commerce websites.
In terms of defining exactly what a web portal is, it is important to understand its significance and role in business and technology. A portal can be thought of as a single, main gateway into an assortment of content. More specifically, a web portal is often the main starting point for an online user/web surfer. Web portals often consist of a collection of loosely integrated features with many resources and links to different services. They have become commonplace in today’s technology-driven lifestyle whereby web surfers utilize portals such as www.yahoo.com or www.msn.com. These websites are solid examples of web sites that have expanded to become a point of entry onto the information superhighway. These sites, just like many others that fall into the same category of “web portal,” provide a user with a number of features, content, and resources, such as links to information, news, and people as well as the ability to search the web. Businesses can benefit from this kind of technology by providing a web portal as the chief starting point for customer exploration and contact. Furthermore, a web portal is vital for a corporation that utilizes e-commerce. E-commerce refers to the retail, service, and business to business industries that make use of the web to facilitate the exchange of products and services between businesses, consumers, and manufacturers. A web portal can act as the starting point for a company that has introduced e-commerce into the way they do business.