The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
Another critical dilemma that the couple faced was to locate a source that would be able to supply worthwhile inventory for the business. This was a challenging feat as the available jewelry manufacturers were not easy to contact. Even when they were able to find a manufacturer, the available clip on earrings that they were able to...
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...he increase traffic on the internet there is a high volume of data clutter concerning various vendor promotions, however there is less traffic on mobile phones. As such they should also develop a lead capture page that offer promotional offers such as free or reduced shipping expenses or product discounts (Mirman, 2010). The main objective will be to get as many leads as is possible that would end in confirmed sales.
The strategic challenges or issues that Cliptomania has to contend with are related to the sourcing and marketing of the earrings. Currently the company is sourcing the earring from a restricted amount of manufactures within the United States. They should expand their source to global operations. Additionally increased competition of internet businesses should encourage the company to focus more on mobile expansion to garner a wider customer base.
...ons to attract people that are unaware of the product. They can also opt to do what they have always done, because the product is successful. To take the do-nothing approach is dreadful, because the competition is out there lurking, just waiting for CNS to rest on their laurels.
Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different
A Couple of Squares is a company specializing in producing and selling gourmet cookies to retail stores. Recently, A Couple of Squares has been brainstorming the idea of starting an e-commerce website so they can sell there gourmet cookies directly to consumers instead of selling to retailers. There are many considerations that need to be evaluated when deciding to launch an e-commerce website. First, the risks of launching an e-commerce site and the steps to mitigate the risks must be evaluated. Along with the risks of launching an e-commerce site, the benefits of launching an e-commerce site also need to be taken into account. In order to seek profitability a break even analysis must be performed. Once profitability is feasible, A Couple
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
We pursue strategic relationships to increase our access to online consumers, to build brand name recognition and to expand the products and services we can provide to o...
Pandora is astonishingly present in 90 countries, across six continents, with 9,500 points of sale, and 1,600 concept stores. Along the way they have employed 15,000 people worldwide. These statistics are results of an incredible story that started with a local Danish jeweler, with dreams of breaking into the industry. 30 years ago, in Copenhagen, Denmark the goldsmith Per Enevoldsen and his wife Winnie, traveled in search of jewelry for importing. While traveling they met all the right people, connections were going strong and their product was standing out amongst competition. Over just a few years the demand for their product was exciting and promising. By 2000, Pandora launched their first charm bracelet concept, which sparked interest
Development of new marketing tools, such as commission for referrals, discounted and free shipping, and promotional offers.
The market lacks authentic artifacts but buyers want authentic artifacts which has become difficult to obtain because competitors are introducing replicas in to the market that decreases consumers trust. The company’s major competitor is government because they do limited exports of artifacts due to their importance (Kerin & Peterson, 2010).
Since its launch in the mid '90s, Dell's e-commerce business has been a poster child for the benefits of online sales, says Aberdeen Group analyst Kent Allen. The company's strategy of selling over the Internet -- with no retail outlets and no middleman -- has been as discussed, admired and imitated as any e-commerce model. Dell's online sales channel has proven so successful, says Allen that the computer industry must ask: "Does the consumer need to go to the store to buy a PC anymore?"
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
Ever since internet connection was widely provided to consumers, internet business has grown rapidly and its development also made marketing easily accessible. As a result, countless types of businesses opened on the web and countless numbers of people have been using internet services every day. Meanwhile, not every customer is satisfied with every internet service. Have you had the experience of locating wrong information while you were using search engines like Yahoo' or Google' to look for something? Have you had difficulties separating good information from bad because you had too much result? Maybe Yes'. As a matter of fact, not all internet businesses accomplish their own goal- "to provide consumers with the best service and to maximize a profit". Some businesses made a lot of profit and others failed in a few years with a big loss even though they invested huge amounts of money. Are there any specific reasons why some companies are successful and others not? Why do many big corporations keep failing in internet business even though they have a lot of experience in other than internet business? Although it might appear that the success of an internet business depends on a particular kind of service which a company provides, the real strategy of earning popularity in on-line business actually depends on how well the company manages its web site content to provide the most effective ways to give consumers satisfaction.
Electronic commerce (e-commerce) over the Internet is the fastest growing method for consumers to conduct business. Less than ten years old and it already has radically altered the potential to economic activities and the social environment. There are nearly 200 million Internet users worldwide currently. Of these 200 million users, roughly 40 percent reside in the United States (Styliano, A., Robbins, S. & Jackson, P., 2003). E-commerce currently affects large sectors such as communications, banking and the retail industry. E-commerce has also had an effect on the education, health and government (Wyckoff, A., & Colecchia A., 1999). It is predicted that commerce on the Internet could total tens of billions of dollars by the turn of the century. E-commerce's most significant impact will be on sectors that transmit information (postal service, communications, radio and TV) and those that produce it (finance, entertainment, travel agents or stockbrokers) (Jones, B., n.d.). One of the most surprising but indirect impact e-commerce have had is associated with the way society has incorporated it into their everyday lives and its ability to drastically change the way businesses now interact with their employees, consumers, and business partners. Entrepreneurs are now able to start new businesses more easily, with smaller up front investment requirements, by accessing the Internet's worldwide network of customers (Jones, B., n.d.). China, with the third largest user population, is expected to gain market share-particularly in light of the prediction that it will surpass Japan and become the largest Asian Internet market during the coming year (Styliano, A., Robbins, S. & Jackson, P., 2003). E-commerce gives small businesses the competitive edge against large multinational organizations in the global market. Now that electronic commerce has become an integral part of everyday business, we now must take a look at how the emergence of e-commerce has affected the global marketplace and how has e-commerce changed the standard and quality of living. It would also be important to discuss some of the drawbacks or adverse effects that e-commerce has had on society.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
Charles & Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision “to be the most admired fashion-forward company” and the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013).