The Importance Of Content Marketing Is A Strategic Marketing Approach

Nowadays, people engage with brands in a personal way. And content has become the go-to choice for marketing. Content supports potential customers, replacing overt selling methods. In exchange for their time and attention, companies have the opportunity educate buyers about their products. Content marketing works.

Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis. Marketing understands the customer needs, designs a superior strategy based on need, want and demand, builds strong relationship with the customers and capture value from the in return. Marketing creates customer loyalty and retent... ... middle of paper ... ...rvice. In fact, Sheila reckoned the market factors very importantly to her marketing plan. A better understanding of the market information can be useful for the successful marketing plan.

Online research, networking, physical survey, questionnaire and other do-it-yourself methods can often do the wonders. Keep the potential customers interested in your products and services by fostering a relation with them through social media and other platforms. 3. Size up the Competition: It makes sense to know your competitors and their marketing strategies well in advance as it helps you in creating the effective business strategies. Your aim is to comprehend what and how well your competitor is doing so that you can do it much better than them.

Managing customer relationships effectively and efficiently is made possible by having a customer management relationship solution in place. Being able to track customer data is critical to an organization, this allows them to develop targeted and effective marketing campaigns and accurate sales reports. Interacting with customers frequently is a very important part of a business and by having a customer relationship management program in place supports that and makes this possible. CRM makes it easier for businesses manage a large supply of customer information and supports customer loyalty. The editors of CRM Magazine also point out, “Once thought of as a type of software, CRM has evolved into a custome... ... middle of paper ... ...anagement.

Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website. Customers are a dotcom's most important resource. To survive, dotcoms must improve their customer experience.

Total company effort includes a company offering superior customer value to attract customers, satisfy those customers, and retaining those customers. This will increase sales and build a profitable relationship with customers. Much like the marketing concept, the marketing strategy is vital to the marketing plan. The marketing strategy involves finding attractive opportunities and developing profitable marketing strategies (Perreault et al., 2014). A marketing strategy entail... ... middle of paper ... ...ct, place, promotion, price, customers, and target markets.

It is important to develop a positive word of mouth from creating a strong brand image. Through electronic word of mouth, it is important that people write good suggestions and recommendations for the product so followers on social networking sites have a positive perception about the brand. Reza Jalilvand and Samiei’s (2012) study shows that eWoM creates an impact on brand image which triggers people to buy products and services. With eWoM , brand image can become more strong through “increasing product variety, enhancing product quality, offering the products in the price worthy of value, and pleasantly providing after sale services” (Reza Jalilvand and Samiei, 2012:472). Implementing these attributes, a brand image can eventually become stronger.

Ending Notes: A good brand identity design work as a catalyst for other referral businesses. In general, a robust brand design helps business to earn a long chain of quality prospects which get extends along with the popularity and loyalty of your business. If you want that customers follow and admire your brand, building a tangible identity powered by exclusive designs is the first step to

Marketing then attempts to satisfy the needs of the consumer, with an organization focusing its efforts on a specific group of customers, who share a similar need. This is known as the target market. Author Malcolm Gladwell gives an interesting TED talk (Gladwell) on consumer choice and happ... ... middle of paper ... ...ness will face, and that is the reason marketing is so important to a business; if an effective marketing strategy is put in place, customers will follow. Knowing the market and whom you are targeting are crucial parts of that marketing strategy. With today’s saturated marketing culture, consumers are overwhelmed with messages from advertising, info-graphics, video, and social media, all in an attempt to get their attention.

discount, coupons etc. , public relations- is promoting a product usually with media on or in favorable place like the advert of a well-known TV show, the banner of YouTube or Facebook so on and direct marketing- this allows business to promote and communicate direct to the consumer for example, text messaging or emailing. Product Finally the product. The product is where everything must focus to and effects everything within the marketing mix. The product within the marketing mix is not only the product itself but how the consumers value this product.