Abstract
PricewaterhouseCoopers (PwC), is the world 's largest professional services organization, and was summoned by The Institute of Business Travel Management (IBTM) to conduct a groundbreaking study relating to how valuable and effective is travel management in the creating shareholder value. The focus was the perceptions of travel management and business travel. "This groundbreaking study will provide corporations and travel managers the information they need to demonstrate the value of the business travel management to Corporate America," according to, IBTM Chairman Robert E. Dirks, Senior Vice President of Marketing, Hilton Hotels Corporation.
Business research is a tool used by many corporations to enhance their knowledge of a particular
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Business travel managers make several contributions to corporations, and this study will help the principle of maximizing shareholder or improving shareholder value. Business travel managers make significant contributions to the corporations from both productivity and cost effectiveness perspective," (Dirks 2011)
To conduct the research PricewaterhouseCooper use a reporting study to compare two other companies. PricewaterhouseCooper compared two companies that had detailed sophisticated models about corporate travel programs, both companies also had reliable financial information. In addition, PricewaterhouseCooper included different models that travel management can analyze and compare to determine the department 's impact on corporate value. These models will serve as an example that travel management professionals can use to forecast different types of situations over a period of three to five-years.
How is the Research Problem
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The company used the reporting study to compare profitable companies that had sophisticated models about corporate travel programs and had substantial financial information. The company also used the descriptive study; this research method was used to collect data that revealed how the stakeholders were going to benefit. The explanatory study was used to explain the reason taking measures was going to be beneficial for the company and the predictive study was used to create models that would predict the outcome in a course of three to five-years.
Conclusion
In conclusion, PricewaterhouseCooper conducted a research study for IBTM to evaluate the effectiveness of business travel management in creating shareholder value. PricewaterhouseCooper performed the study by using all four research studies. The research studies were used to find that travel management can contribute to shareholder value by measuring financial content relevant to the company. The contribution can be directly or indirectly, but in the long run IBTM will profit by implementing a travel management program and allowing company employees to pursue other activities that will benefit the company in the long run. IBTM is going to use the study to improve the company’s travel management program, further enhance the company’s return on investment (ROI) and change the view that corporate stakeholders have on the cost of travel
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which it operates 3 A description of the IT governance used 3 A summary of the case study 4 A critical analysis of the impact of the IT governance on the organisation 5 References 8 A description of the organisation and the market in which it operates Airline and travel industry profitability has been strapped by a series of events starting with a recession in business travel after the dotcom bust, followed by 9/11, the SARS epidemic, the Iraq wars, rising aviation turbine fuel prices, and the
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Internship Report on “STUDY ON EFFECTIVE MARKETING STRATEGIES FOR THOMAS COOK LTD” BY [AJAY KUMAR TIWARI] [USN: 1AM13MBA01] Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. BASAVARAJ. M. G Mr. PRASOON MUDAPPA
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