Internship Report on “STUDY ON EFFECTIVE MARKETING STRATEGIES FOR THOMAS COOK LTD” BY [AJAY KUMAR TIWARI] [USN: 1AM13MBA01] Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. BASAVARAJ. M. G Mr. PRASOON MUDAPPA [Assistant professor] [GENERAL MANAGER] DEPARTMENT OF MBA [AMC ENGINEERING COLLEGE] (18th KM, Bannerghatta Road, Bangalore- 560083) [Batch - 2013 – 2015] …show more content…
The Hunar Se Rozgar Tak” has been launched for training of the poor youths to create employable skills in them. The Ministry of took several initiatives for developing tourism through bilateral and multilateral mechanisms. The efforts for providing assistance to tourism infrastructure in rural areas including capacity building of rural inhabitants to ensure development of rural tourism products, which fall on the way to well-known tourist circuits in the country is being continued. As a responsible tourism initiative, 168 rural sites are being developed as rural tourism products. Steps have been taken to prohibit discrimination of any form against women and to provide for equal opportunity and equal pay for equal work, irrespective of sex as enshrined in the Articles 15, 16 and 39 of the Constitution of India. ROAD AHEAD FOR INDIAN TOURISM INDUSTRY The Ministry of Tourism has also played an important role in the development of the industry, initiating advertising campaigns such as the 'Incredible India' campaign, which promoted India's culture and tourist attractions in a fresh and memorable way. The Indian tourism industry has been witnessing an upswing for last few years partially due to an excellent 'Incredible India' campaign and is expected to increase up to US$ 431.7 billion by the end of
Sex Discrimination Act 1975- This protects women and men from discrimination or harassment as levels of the gender in employment, advertising, education or even in the provision of housing, good, services or facilities. The reason this was created is to protect every gender in the service away from discrimination or harassment because of their difference of sex. It was made by keeping the individuals protected from harassments and discrimination in service, for example all service users are kept away from sexual harassment, this is ensure by checking every staff member and care workers in the service.
... and outlawed sexual harassment in the workplace.” These among many other laws put into place have dramatically pushed women towards in equal place among men.
It has been proven that even by creating equal employment laws, one cannot ensure that woman will be treated fairly when being employed, especially in business. This equal treatment will not occur until enough men in power give the qualified women a chance to hold these positions. The business world will realize that women are capable of working alongside and over men in the business world.
Though many years have passed since the first year of what was called the beginning of Women’s rights movement. Today there is still improvement to make in reference to Women’s rights. Another movement is still on its way of creating equality throughout the USA and world for women to be equal. Just recently in 2009, President Obama passed an act called “Lily Ledbetter Fair Pay Restoration Act” which allows victims of pay discrimination. This entitles women to submit a form to the government when they feel or know that they are making less in pay than that of a male in the same job role. We will continue to improve on Women’s Rights over the coming years and future. Nothing is never perfect, but every year we are getting closer to perfection of Women’s Rights.
In relation to employment opportunities, females tend to be limited in their employment possibilities, where they are often viewed as less capable then men and often face discrimination at the workplace from their colleagues. Where, women are less likely to be employed than their male counterpart, have lower wages and aren’t likely to advance at the same rate that males do. Women are segregated into low paying female professions, like secretarial jobs, service orientated occupations or as caregivers. Laws have been placed that seek to prevent occupational discrimination towards women by demanding equal treatment yet those laws, “do not address the indirect obstacles, such as gender inequalities involved in family life or socialization to gendered
These ideals have been reinstated in the most familiar creation stories, in government policies throughout history, and are now being continued in camouflaged customs like benevolent sexism. Some women are contributing to the discrimination against themselves and other women. The prevention of equality between men and women has had many faces throughout our history but recognizing the current problems in our culture and making changes is our best chance for true equality.
women are allowed to do the same jobs as men and also receive the same
Equality for all sounds like a simple concept for everyone to live by, but it seems that even in today’s society around the world women are lacking the equal rights they deserve. Ever since we can remember in our history, women have always received the short end of the stick when it came to their rights. Right to vote, right to a job, right to equal pay, and the list can go on and on. There have been many attempts for women to receive the same rights as men, but not all have been successful. This is especially true in the workforce. The workforce is the main issue when it comes to equal rights for women in today’s society. Women have been mistreated in the working environment and have affected them socially, but throughout all of this there have been attempts to stop it.
Women can achieve equal pay in the workforce and stop discrimination further, by advancing the Equal Rights Act amendment through Congress. This amendment originated from some aggressive women’s rights activist who began lobbying the Act in 1923, so women could stay protected against discrimination that prevailed in the workplace. The bill passed through
3. Government support: The government has realized the importance of tourism and has proposed a budget of Rs. 540 crore for the development of the industry. The priority is being given to the development of the infrastructure and of new tourist destinations and circuits. The Department of Tourism (DOT) has already started the "Incredible India" campaign for the promotion of tourism in India.
Although there were some laws barring discrimination in the United States, the “Congress and presidents avoided dramatic action on implementing equal employment until the early 1960s” (Dessler). One of the first laws to be implemented at that time was the Equal Pay Act of 1963 which stated that when jobs involved equal skills and equal work and therefore made it illegal for an employer to discriminate in pay based on an employee’s sex.
The hotel industry is one of the fastest growing industries in India. The total market size of Indian tourism and hospitality sector stood at US$ 117.7 billion and is expected to touch US$ 418.9 billion by 2022. The foreign direct investment (FDI) inflows in hotel and tourism sector during April 2000 to July 2013
The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.
The article stresses that discrimination against women in the workplace is a very tendentious and ongoing topic. The main topics that were discussed within the article included the history of discrimination against women in the workplace, studying the gender pay gap, current policies, and possible solutions to end the issue. In addition, they provided evidence of case studies that took place in the United States, Ivory Coast, Mexico, and India. The analysis of the case studies addressed the specific issues of discrimination in the workplace. Human Rights Advocates states that in order to decrease and prevent the discrimination against women in the workplace globally, we must provide legal analysis of gender discrimination in the workplace, then we must introduce policies that will conflict with gender discrimination, and provide possible solutions that could prevent the ongoing issue of gender discrimination of women in the workplace. This article was significant to my research because it directly addressed the issue of gender discrimination against women in the workplace. Additionally, it provided solutions that could prevent gender discrimination against women globally. Moreover, the article provided me with new information on the history of discrimination against women in the workplace and most importantly, solutions that could possibly end the
Tourism is the one of economic and social activities that increasingly vital. Number of travellers domestic and international is increasing. In fact, several countries in present world develop tourism sectors as primary sector which generate national income. According to Salah Wahab and Cooper (2003). Tourism is also sector which involves role that mutually link between government, private sector and also public.