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Emerging trends in digital travel

Powerful Essays
I. What does rapid information technology adoption bring?
The importance of technology in tourism has amplified over the years. With the acceleration of Internet usage, the tourism industry must align its marketing strategies to reflect recent realities such as availability, interactivity, and search capabilities (Nath & Menon, n.d.). Stakeholders must be swift in adjusting to the progression of technologies, the surfacing of pioneering advertising schemes, the changes in consumer preferences, and the stiff competition due to globalization.
According to Sakulsureeyadej (2011), the evolution of mobile technology enables consumers to be savvy in utilizing mobile devices in creating travel plans. An increasing number of travelers survey the Internet prior to making any travel decisions (Tengco, 2014). According to Umali (2014), there was a 75 percent increase in Philippine annual travel booking from 2007 to 2012. Hence, it is important for the tourism industry to reinforce its practices to meet changing customer behavior.
As new mobile applications that offer diverse opportunities enter the market, prices and technology shape the architecture of tourism activities. This is in tandem with social networks uniting a more transparent market in which people are able to provide services together (Blanco, 2011). This brief will highlight the trends in digital technology influencing tourism as it creates the opportunities for tourism growth and development. As per Blanco (2011), “we have no other choice but to understand and manage change.”

II. What are the trends in digital travel?
In 2010, the Taylor Nelson Sofres (TNS) Global Market Research Philippines conducted a study on digital life. According to TNS, the tourism industry has to ...

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...ifestyles. Retrieved from http://2010.tnsdigitallife.com/
Tengco, J. (2014). It’s more fun in the Philippines. A presentation for the Dr. Andrew L. Tan Center for Tourism forum on
Emerging trends in digital travel and its impact on tourism buyer behaviour. Held 30 April 2014 in Asian Institute of Management, Makati City, Philippines.
Tianco, B. (2014). A discussant for the Dr. Andrew L. Tan Center for Tourism forum on Emerging trends in digital travel and its impact on tourism buyer behaviour. Held 30 April 2014 in Asian Institute of Management, Makati City, Philippines.
Umali, R. (2014). Digital tourism in the Philippines. A presentation for the Dr. Andrew L. Tan Center for Tourism forum on
Emerging trends in digital travel and its impact on tourism buyer behaviour. Held 30 April 2014 in Asian Institute of Management, Makati City, Philippines.
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