Price Water Cooper's Outlook For The Global Sports Industry

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Sports has been an ever growing industry. From the ancient Colosseum in Rome to the of the Wembley stadium in London, there are numerous examples to elucidate mankind’s obsession with sport. Sport Retailers in the past century have realized the importance and potential of merchandising associated with sports and now we can see that there is a multibillion dollar industry with caters to retailing in sports. Price Water Coopers in their report “Outlook for the Global Sports Market, December 2011” have stated that even in troubling economic crisis the boom in the sports industry remains untouched which has been supported by advances in broadcasting and media. Another positive outlook is the emergence of new sporting nations in Africa and Asia …show more content…

There is more participation and interest in physical activities than ever before on a global scale. There is a growing awareness among masses about fitness and health and this has created a new avenue of customers that are in the lookout for products to supplement this lifestyle. e-Corner proprietary limited who are experts in e-Commerce business analysis and market research in their whitepaper on “e-commerce and selling online for sports clubs and associations” have mentioned the importance and requisites of sports e-retailing. The paper states that even though international retailers and top sports clubs have well established e-commerce facilities there is an absence of such facilities in lesser known clubs and sporting brands. Such e-commerce facilities could supplement the revenues of the club and increase the value and reach of their brand. The paper has also mentioned some attributes that are necessary to run a successful e-Commerce site. They main attributes are Security, Design of the domain and Logistics. Multi-channel e-commerce in which these clubs and brands can partner with existing e-commerce giants like Amazon and eBay is also a viable option. This will save the costs associated with setting up and maintain an e-commerce

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