The Importance Of Sports Sales

“Nothing happens until we sell something” no better phase is more prevalent if you want to work in sports management. People fail to realize that selling is not just a service, but an artistic endeavor and a scientific process that satisfies customers’ wants, needs, and desires. Meeting these needs means gearing towards the consumer, and knowing your selling audience.

Sales are a huge part of being a successful sport manager. We are talking about sports sales jobs, according to Nagel, M., & Southall, R. 2011 “a career that uses multiple disciplines of business including marketing, research, analytics, customer service and economics.” How many of our current sports jobs in sport management have the word sales in the description? “3,155! 53%

(n.d.) You have to embrace the importance and art of selling, the thing that generates the most money is sport-ticket sales; they help support the sport industry the most. Without ticket sales, the value of sponsorship and media contracts significantly decrease. .That being said ticket revenue is the bedrock of all sport revenue depends. In addition, revenues from parking, concessions, and licensed merchandise cannot be realized unless customers attend events. In any industry a salesperson must find clients, build relationships, meet and continually satisfy current clients’ wants and needs. A sales organizations’ culture reflects its physical, emotional, and developmental environment. A sales philosophy is an organization’s strategic approach to selling. Which then is continually revised and modified based upon consumer feedback and sales-success levels. Once a sales consultant understands and is

It is up to the sport manager to be able to plan outside events so that the stadium can have up keep and stay up to date which will attract more fans. National Football League teams usually only use their facilities ten times each season. An additional revenue source for sport facilities comes from leasing/renting the facility to outside vents such as concerts, performing arts shows, conferences, trade shows, and conventions. Before one can plan an event they must see if the event qualifies. Each event is unique and will present different challenges for a sport manager. This is where game day operations comes into play. You might need more security to help at an outside event. Crowd management is a necessary security component and should be part of a facility’s risk-management plan, which also includes housekeeping and maintenance. It is easy to overlook housekeeping services when attending a sporting event. Any beverage spills in the concourse should be cleaned and ample supply of toilet paper and paper towels should be available in the restrooms. Not only is housekeeping important but you must do maintenance to keep your facility attractive. Preventative maintenance should be scheduled on a daily, weekly, monthly, and yearly basis. To be a successful sport manager you must always be trying to help gain