Recently we released the electronically tied running shoes, just like from the movie Back to the Future. We need to continue to push boundaries and see what new technologies can do to revolutionize the sport. The second focus for this market is to increase our presence in specialty running stores and in third party eCommerce sites. Making sure Nike is seen and heard by this market is going to increase our success with them. Dedicated runners were found to go to specialty running shops more often than making any purchases online.
According to global industry analyst, the world sports clothing industry is anticipated to exceed $126 billion by 2015, Because of more active lifestyle, with older demographics and woman becoming more energetic, this drives the market. The entire sports clothing industry is highly filled with so many brands like Nike, Adidas, Umbro and Reebook all over the world competing, even the high leading brands have to work twice has hard in other to keep their share in the market because most of this small firm have quality products and also a very fine marketing style which has increased competing style in the industry. All over the world people demand more versatile wear, which indicates that’s retailers continue to produce new style of sports clothing for both men and women. The most problem faced in sports clothing companies include constantly changing fashion style because style changes constantly and most consumer derive high taste and also taste for a particular product changes and also tough competitions and more price conscious shoppers, all this stand to affect the sport clothing industry all over the world The largest sports and fitness clothing market will be that of the US, it is said to be the largest in the world. The EU and other countries are really far behind the US in terms of regional market share.
1.9 Key players: The apparel retail industry is now experiencing a huge development and making a remarkable contribution to GDP, it needs a better and exclusive regulatory framework to sustain the impressive overall growth of the industry. Competition in the retail apparel sector is getting stiffer in the nation as many big market players both national and international are testing and applying different retail plans in the market .Entry by new players is still at a promising stage. But, the increasing competition in the sector would, in due course, lead to a drop of profits with each retail chain trying to attract consumers through new, innovative and effective ways. The key players in the apparel retail market are: 1. Madura fashion and lifestyle: Madura Fashion & Lifestyle, which is a division of Aditya Birla Nuvo Ltd, is one of India’s leading branded apparel companies and is considered to be a premium lifestyle player in the retail sector.
It is the business that has grown faster in Spain, due to its expand by almost all over the world offering original products with an intermediate price always keeping the latest trends. 1.1 MOTIVATION TO INTERNATIONALIZE Bimba & Lola is an international franchise chain, which continue its growth plan. This expansion suppose opening up markets more profitable and giving the possibility to increase the new ideas using innovative products. (Hollensen, 2007). Its ambitious international expansion plan, along with its many opening shops in the domestic market, has boosted the company to a high economic growth.
P & G is also a member of the US Global Leadership Coalition, a Washington, DC based coalition for over 400 majors companies & NGO's that advocates for a... ... middle of paper ... ...re chances of growth and development for the company which is clearly understood through the research done on the Ansoff’s matrix. P&G is much ahead of its competitors and has also won many honors in terms of offering quality and innovative products. The company’s products are also sold by wide variety of retailers around the world and also through many e stores that sells the product online. Finally the company has also got more expansion opportunities which is clearly understood through the Yips model of Internationalization. As the company continues to acquire international brands over the years and succeeds in offering quality and innovative based products to the people all over the world it tend to give a much better completion to its competitors and of course get a wider market share making its competitors give a tough time in the industry.
With the constant quest for greater profitability, American companies are reaching further and further around the globe for opportunity. Factories are being built in third world countries, and sales efforts continue to increase in the world’s fastest growing economies like China and Brazil. Consumer products corporations, especially, are seeking out the cheapest and most efficient method of production, and many are beginning to look to Indonesia for answers. According to the Indonesian Footwear Association, “sports footwear produced in Indonesia is expected to soar roughly 25 percent to $1.6 billion since 2007,” (Abelson 1). One of the American companies leading the global initiative, New Balance Athletic Shoe Inc., alone expects to increase its number of shoes manufactured in Indonesia to almost 6 million pairs over the next couple years (Abelson 1).
Fast Fashion The fast fashion brands and retailers successfully embrace quickly changing tastes among their customers, aiming to become the most popular and up-to-date topic in the fashion industry. They bring new trending styles to the market, and the inspiration comes from the catwalks of fashion weeks or celebrity magazines. The creation, marketing and selling of fast fashion products has become big business for high-street retailers and is putting a lot of pressure onto established fashion brands as they struggle to keep pace with quickly changing demand. Zara is the best and the most successful embodiment of fast fashion. There are some key elements to their achievements seen in the business model.
Under Armor is a leading developer and distributor of athletic gear. The product line consists of a wide variety of apparel, footwear, and accessories. Over the past few years, the company has grown at an impressive rate due to their increased product line, expansions to the international market and direct- to- consumer business. Analyzing Porter’s Five Forces will aid in understanding what the company will face and potentially overcome moving forward. Threat of New Entrants The success and popularity of Under Armor products has attracted many competitors to develop similar products and, inevitably, will result in new entrants to the industry.
With the global expansion, new innovations and the Internet strategy, it will definitely increase the sales and automatically more profits. If they follow their strategies and mission, L’Oreal will be in business for a long time and will find new ways to surprise us. References David, Fred R. Strategic Management: Concept & Cases. New Jersey: Prentice hall, 1999. “L’Oreal: The Beauty of Global Branding” Business Week.
In the light of gaining attraction as a new innovative-start-up company, our company introduces not only trendy sport shoes, but also a unique model of production that accentuates a special characteristic of our brand. In addition, to ease the distribution, all of our products will be available through retail stores and online shopping. Considering other famous shoe companies such Nike and Adidas 's success in online sales (about 30%), we are motivated to provide online website with proper range of customization. Also, as a complement of the effort to increase the number of distribution and responsiveness to customers, we greatly provide a flexible direct-shipping facility. Hence, along with all of these efforts, we entirely aim to become an outstanding company that is able to compete with other prominent shoe