Customer relationship management (CRM)
The company ‘Nile Air’ should to target more customers by advertising, calling, messages, and e-mails. The Nile Air company has no web site, so a new website will be proposed in order to facilitate the communication with customers.
Customer relationship management is one of the most important things in any company and its website. CRM is the main factor that used in the website in order to build long strong relationships between the company and the customers and to facilitate the interaction between them to gain more profit and the loyalty of customers (Chaffey, 2011). ‘Nile Air’ company should support some application in their web site, in order to engage customers to reserve more trips to gain more customers
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These offers will applied only to the customer who will use the website in the reservation. This will be related to the magnetic acquisition (Chaffey, 2011)
• the company may make a membership to the customers in the website states that the more they will buy tickets through the website the more opportunities they will take for new bonuses and special offering, so the company will keep their customers based on the Sticky retention (Chaffey, 2011)
• elastic extension by making new extensions and increasing the market share
1. The Nile Air company may make new features to the existing customers on the website such as additional ticket for free to the customer who will use the website and the online purchasing based on the Cross-sell.
2. The customer who will online reserve first class ticket will take a discount on one ordinary ticket in order to achieve the Up-sell.
3. The Nile Air company encourages the customer to buy and use the application again by automatically sending online messages and e-mails include new offers to enhance the Reactivation (Chaffey,
Firstly, I would like to take about the customer service and satisfaction at Air & Sea Travel Center. Air & Sea Travel Center has a great amount of repeating client, our royal customer always come back to us because our great customer services. We have suppliers like Hawaiian Airline, Asiana Airline, China Airline, Marriott Hotel and other service suppliers that we could offer to our valued client. We make sure that every special request from our value client should deliver to the service supplier so that our clients could receive what they requested and wished upon their arrivals and departs. The impact of customer service on customer satisfaction is huge, that is one of the reasons why Air & Sea Travel Center has knowledgeable Tour Consultants,
To maintain good customer relationship by offering suitable means of purchasing our collection of shoes with the help of our website.
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
Duhigg evokes that “Target began building a vast data warehouse that assigned every shopper an identification code-known internally as the ‘Guest ID number’-that kept tabs of how each person shopped” (187). Every time one goes shopping, they share intimate details about their consumption patterns with retailers. Many of those retailers are studying those details to figure out what consumers like, what they need, and which coupons are most likely to make them happy. Sports Authority provides this “Guest ID” method by offering their consumers to join free rewards program called “The League”. They encourage them to create this membership and give them benefits such as coupons and update them on the newest discounts. Also, the rewards program is based off a point system and when one has earned a certain amount of points they send them a gift card to spend however they wish. Though, what the consumers don’t know is that by applying for their free rewards program is that their collecting data and constructing analysis to make them into loyal
The company’s vision is” To be world’s most customer oriented company, to create a platform where individuals can visit to find, get anything they desire and purchase it
Expedia, Priceline, Travelocity, etc. serves as business-to-consumer online travel agencies. Travel agencies should focus on 12 critical success factors of B2C ecommerce to achieve efficient operations in the competitive travel and tourism industry. The 12 critical success factors are: (1) product content and variety, (2) privacy policy, (3) purchase procedure, (4) pricing, (5) promotion plan, (6) payment model, (7) product mix, (8) product search and order tracking, (9) assurance, (10) identity verification, (11) return and refund
The business chosen to build the customer relationship management is a start-up company initiated by two girls that want to build a technologically managed business through applying MIS. E&F that is a clothing boutique needed to be put on the start line to develop the business and have a successful start-up through engaging them with the customers and allowing interaction. In addition, since E&F is a start-up small business we a...
The e-commerce company’s strategy focus allowed it to differentiate itself by providing better services to its customers. The company put an innovative business model in which customers would try out the company’s services without any cost. As time progressed, the company was able to generate revenue from alternative means. In addition, the company began to generate revenue from an increase in the willingness of its users to pay for additional
down on costs, which will in turn enable them to sell tickets at a much
However, most customers are still worried they cannot make the decision in choosing the right and suitable products especially fashion products. In addition, the issue Doublewoot facing is a lack of interaction because there has no direct interaction between customer and online vendor in their website. Therefore, when the online retailer is absent or cannot reply the questions and solve the problems immediately that customers are facing, the relationship and the distance between the online retailer and customers will be affected (Safari,
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements to the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion. In a dysfunctional time for the airline industry, most airlines, especially major carriers, are adapting the concept of "doing less with more." One low-cost carrier, JetBlue, is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.
Online ordering system become one of the latest trends in businesses make customers feel enjoy their favourite boutique’s official website at their convenience, without going anywhere. This is quite beneficial for those who don’t have enough time to go to the boutique store to buy the items. With the website, in addition have online payment, customer would feel easier to place an order at Busana Hayah website.
Customer relationship management is a cross-functional process to achieve a continuing dialogue with customers, across all their contact and access point, with personalized treatment of the most valuable customers and to ensure customer retention and the effectiveness of marketing initiatives. It is also provide the chance for customers to interact with the brand.
Guests can make bookings through a combination of ways. In August 2003, AirAsia became the first airline in the world to introduce SMS booking where guests can now book their seats, check flight schedules and obtain latest updates on AirAsia promotions from the convenience of their mobile phones. AirAsia also recently introduced GO Holiday, the airline’s online programme where guests can book holiday packages online in real time. (Temporal, 2006)