Case Study Of Business To-Business (B2B)

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Business-to-Business (B2B) Over the past few years, the travel and tourism industry has experienced a major increase in online travel and bookings, due to advanced Internet technology and networks
(Vladimirov, 2015). Business to Business (B2B) Ecommerce involves conducting business transactions between companies or government entities over the Internet or World Wide Web (Yazdanifard, et al., 2012). B2B transactions replace complex written and verbal negotiations over complementary services, prices, or products between repeat customers or trading partners or associates (McElheran, 2012). For the past few years, B2B online transactions in the United States reached over $56 billion dollars and over 70% of Internet revenue (Janita et al., …show more content…

Business models provide structure to an organization, ensure that the company is profitable, and differentiate themselves from competitors by marketing various products and services (Jovarauskienė et al., (2015). Business models convert ideas and technologies into outcomes, and create opportunities: cost and revenue (Sako, 2012). According to Granados (2008), computer technology that incorporates travel businesses with retailers, distributors, and suppliers is vital in developing a successful e-commerce business …show more content…

Expedia, Priceline, Travelocity, etc. serves as business-to-consumer online travel agencies. Travel agencies should focus on 12 critical success factors of B2C ecommerce to achieve efficient operations in the competitive travel and tourism industry. The 12 critical success factors are: (1) product content and variety, (2) privacy policy, (3) purchase procedure, (4) pricing, (5) promotion plan, (6) payment model, (7) product mix, (8) product search and order tracking, (9) assurance, (10) identity verification, (11) return and refund

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