3.0 ISSUE OF THE WEB PAGE
There are a few issues that I have found out in the current Doublewoot Online Fashion Store website which is:
3.1 Disorganization of Web Page
The background of Doublewoot is too simple and plain, therefore, it is not attractive and it may make customers feel boring. The Nielsen Norman group highlighted that there are three ways for people to read based on the eye-tracking studies. The first areas that people will be looked and reading it are red colour; the littler views are in yellow colour; and the smallest amount viewed are blue colour (Franz, 2014). According to Van der Geest (2001), customers will get impressed when the website design are fulfilled with well-organized. Besides that, the text in Doublewoot website
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However, most customers are still worried they cannot make the decision in choosing the right and suitable products especially fashion products. In addition, the issue Doublewoot facing is a lack of interaction because there has no direct interaction between customer and online vendor in their website. Therefore, when the online retailer is absent or cannot reply the questions and solve the problems immediately that customers are facing, the relationship and the distance between the online retailer and customers will be affected (Safari, …show more content…
Nowadays, backgrounds are one of the basic features that can finalise that how interesting the website is (Cronin, 2009). Most of the company using colour as the important element to create the advertisement in order to influence customers’ attention and decision making (Moore and Stammerjohan and Coulter, 2005). Therefore, Doublewoot should change the black and white colour to the colour that is more attractive such as red. According to Belluck (2009), the researchers from University of British Columbia has conducted the tests with 600 people that red colour did better on tests of memory and attention to an element such as memorizing words.sides that, a responsive web company must have a benefit which is readable in the text. Therefore, customers who are using the hand-held devices will no need to pinch and zoom in order to read it (Franz, 2014). According to Boyarski, Neuwirth, Forlizzi, and Regli (1998) has examined that when Times New Roman, Georgia, and Verdana fonts comparing in desktop screens, Georgia was suggestively perceived is the easiest font and more readable than Times New Roman. Hence, Doublewoot should consult and change their font type to Georgia and the font’s size should also change to bigger in order to make customers easier and faster to read it. In addition, the homepage of Doublewoot should put their feature image and also the latest
Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story.
A&F superiority in its heritage, user-friendly online website, and in-store experience such as fragrance of the store, the neat and premium store arrangements, as well as music have put A&F as one of the leading brand when retails come to mind. However, as strong as it may sound, A&F is struggling with declining revenue due to its apparent weaknesses. A&F’s simple product designs is failing to amuse the trendy world of young generation, and its lack of customer care programs to keep existing customers gives consumers no reason to come back. Therefore, I have suggested above several recommendations for A&F to improve its brand equity. In order to keep existing customers to purchase more of its products, A&F should produce loyalty programs that give consumers numerous reason to return with greater advantages. Enhancing customer service programs will also make customers feel appreciated and a sense of attachment to the brand. In addition, A&F should produce more advertisements through social media that are highly appealing to its target market. Finally, A&F should adapt to the ever-changing target customers’ opinions and fashion trends through more sophisticated product
With the onset of technology, online stores or merchants have been a byword of those people who wants to shop comfortably even at the comfort of their own homes. Online shopping is now “in” and is really a booming industry. Because of these, different online stores have invaded the net.
With the advent of the digital era, Sephora was among the very first few to adopt the digital media not only for promotional activities, but also for strategic marketing activities through Sephora Direct. Year after year Sephora has created a well-valued digital experience for its customers. However, most of the customers complain about a single thing all the time and that is the experience they get from the store is different than that they get from the digital experience from the website and the existing Sephora apps. In addition, the experience few of the customers experienced during the holiday season of 2014 had further tarnished Sephora’s brand image and the Asian customers perceived the brand as an anti-Asian brand. Most of the Asian customers claimed that the website has locked out for people either with Asian names or email ids with domains from Asian countries. This event led the customers to vent their anger on the various social media
The first step in developing the website will be selecting a name and uniform resource locator (URL) (Wallace, 2014). A name that is unique, but easy to remember is the best choice. The next step is to design the website. A hierarchical website architecture will influence consumer’s flow and decisions with professional aesthetics. We will want to use HTML 5 code to allow the ability to support different browsers with different
The first thing most notable about this website was their sense of design. A black ebony background illuminated with old brush style text and decorative graphics, welcomes and invites the visitor to “Enter” their website. This particular idea is a very artistic way of getting people to interact with their website. It is studied that most people learn better by hands on interaction, instead of reading perhaps plain, boring text. The website is appealing and fairly easy to navigate within the various browsers....
Part of the website’s visual appeal is the color scheme. The background for the website is white making it easier for the audience to focus on the important information such as the contact information and resources, which is accentuated with purple ribbons and text. The purple is
The fastest way to give a user a sense of confidence in what your webpage represents is to use effective colors. Different colors should be u...
Zappos.com is a website that started off just selling shoes but now sells items such as handbags, clothing, and housewares in addition to shoes. Their company logo includes their catchy name with an explanation point as the end in the shape of shoe print which leads consumers to believe Zappos has strong feelings about the service they provide to their consumers. Zappos believe that customer service is the number one priority and is focused on cultivating repeat customers which is why they have always provided free shipping on both orders and returns; occasionally provides upgraded shipping so customers can receive their shoes the same day that they are ordered even though this is very expensive to the company; and they only show products on their website that they actually have in stock albeit they lose 25 percent of their potential business by doing so (Walker, 2009). For a compa...
All of our partner facilities have been carefully vetted to ensure that they can met our needs, while providing fast and high quality service. We realize that clothing is very personal to our customers, and we are honored that they trust us with their beloved garments. 2ULaundry works to ensure that customers feel that their trust in us is well-founded.
Both ads use several techniques such as text, design and human figure to appeal to the audience’s emotions. The colours used by the fi...
The design of the Web site is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many graphics including, photographs, illustrations, and animated buttons and GIFs. These graphics are placed in an orderly fashion and do not create a cluttered appearance. The site has its own search engine which assists in navigating throughout the site.
Würtz (2006) emphasized on message speed, time attitude, navigation and transparency. Hall and Hall (as cited in Würtz, 1990) defined that in a high context culture, the most of the people takes heaps of time to understand the message. (1990, p.5). The high context Asian website gives user to different types of navigation which will be appearing on top of the page and at the bottom of the page as well. Furthermore, it could be in the form of link and that would be open in new window or might be open in same window. Moreover, high context culture contains more images, graphical representation and less text compare to low context culture. Transparency is processed in such a form that is easy for users to see what actions are performed in website. In addition, sometimes a high context website gives a less transparent overview of the content compared to low context sites (p. 291).
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.