Product & Services: Airasia's Product And Services
explanatory Essay
706 words
Product/Services
The term "product" refers to tangible, physical products as well as services. It also means defining the characteristics of your product or service to meet the customers' needs. AirAsia’s philosophy is girded by the fact that they have been seen as a small airline competitor for many years. Therefore, in order to win more customers and return customers, they need to ensure that their primary products and services are up to par and meet the defining needs of customers. AirAsia offered (product) tangible and (services) intangible good to increase the demand of customer. (AIR ASIA MARKETING PLAN, 2015)
For the tangible products such like complementary meals, pillow and blanket, AirAsia credit card. For the intangible goods that includes AirAsia
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In this essay, the author
- Explains that airasia believes in providing convenient service to make traveling easier and more affordable for its guests.
- Explains airasia's high frequency service ensures guest convenience is met. the airline practices a quick turnaround of 25 minutes, resulting in high aircraft utilization, lower costs, and greater airline and staff productivity.
- Explains airasia's nationwide call centre in kelana square is now fully equipped with 180 telephone lines providing convenient telephone booking services to guests.
- Explains that airasia's concept complements its internet booking and call centre service by providing a low cost alternative to issuing printed tickets.
- Explains that airasia became malaysia's first airline to enable its guests to pay for their telephone bookings by credit card or by cash at any alliance bank branch.
- Explains how airasia's rapid growth has created a good reputation for the reach of consumers.
- Explains that airasia is asia's first online airline, offering a new convenience in buying seats by logging on to its website http://www.airasia.com.
- Explains that these are available at airports and town centers for the convenience of walk-in customers. this can make the customer easily to get the detail information and solve their problem.
- Explains that airasia introduced a direct b2b engine to its agents. the internet-based real-time inventory-booking engine is the first in asia.
- Explains that airasia's philosophy is girded by the fact that they have been seen as a small airline competitor for many years.
Guests can make bookings through a combination of ways. In August 2003, AirAsia became the first airline in the world to introduce SMS booking where guests can now book their seats, check flight schedules and obtain latest updates on AirAsia promotions from the convenience of their mobile phones. AirAsia also recently introduced GO Holiday, the airline’s online programme where guests can book holiday packages online in real time. (Temporal, 2006)
Frequent flights
AirAsia’s high frequency service ensures guest convenience is met. The airline practices a quick turnaround of 25 minutes, which is the fastest in the region, resulting in high aircraft utilization, lower costs and greater airline and staff productivity.
Nationwide call centre
Launched in April 2002, AirAsia’s Nationwide call centre in Kelana Square is now fully equipped with 180 telephone lines providing convenient telephone booking services to guests. So that, customer can makes a call when they face a problem such as the itinerary booking/receipt problem. The call centre now takes an average of 6,000 calls
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