Nike Commercial

Nike: Short a Guy
It is an upbeat, fast-paced, and an organized athletic chaos. This is a commercial that is almost positive to catch the attention of anyone nearby. Even if they are anything but athletic. It has a very simple plot with a boy playing various sports because the people playing are, “short a guy.” It may seem like a very simple clip, but there is more to it then a viewer may catch to see or hear while casually watching it for the first time.
In the Nike commercial, there is a regular teenage boy who is skateboarding down the sidewalk. His casual ride is interrupted when he is asked by some kids at a outdoor basketball court the most common line in the whole clip, “Hey kid, we’re short a guy. Wanna run?” He shrugs and decides

In almost every camera view there was always a glimpse of the Nike symbol on some clothing or sports equipment. Especially when there was a sports change. A camera would zoom in and focus on all the specific gear and clothing wear each sport required. All of course by Nike. The lighting in the commercial was also very bright. The brightness gave a summertime feel which also portrayed a happy and active feeling towards the actions taking place in the scenes. To keep the focus on Nike the majority of the colors that stood out and were contrasting were near the Nike symbol. Doing so keeps the focus on Nike throughout the commercial yet, not taking away from the story of the commercial. All of these small factors of the camera shots, the actors/athletes, the music, colors, lighting, and the sports have an effect on the audience’s perception of

People do not need name brand sports gear or equipment. Yet, having name brand things such as Nike, Reebok, or Adidas raises the self-esteem. This revolves around the thought of having better quality things and being able to afford them above the generic brand. Buying more expensive brands may also fit the quality of achievement from Maslow’s Hierarchy of needs. Such as the ability to afford such great quality sports equipment increases the self-esteem by having the income to spend on expensive brands that may not have been affordable before. Another factor that might interest the audience is shaped through logical fallacies. One fallacy is the appeal to popularity (“Fallacies”). Everyone in the commercial including the professional athletes, marathon runners, and kids on the basketball court all have Nike sportswear. Nike is the most popular brand. Everyone has it. Everyone in the commercial is also very active. Therefore, according to the commercial, Nike must be the best sportswear for everyone because everyone active has it. Lastly, the audience is also affected by the Pathos feel the commercial gives off. The upbeat music, bright lighting, and active scenes give a happy tone. An Energetic rush. The happy tone reflects great feelings upon whoever views the