Rhetorical Devices Used In If You Let Me Play
analytical Essay
973 words
Ethos, Logos, Pathos Aristotle believes that there are three important rhetoric devices used in the art of persuasion. These rhetoric appeals are most commonly known as pathos, ethos, and logos. Pathos is used for creating emotional appeals like anger or happiness to persuade the audience on a certain claim. Ethos, in arguments, creates a sense of trustworthiness between the author and audience to make an appeal credible. Logos uses strategies of logic like inductive and deductive reasoning to persuade viewers. In a 1995 Nike advertisement known as, “If you let me play,” pathos, logos, and ethos are rhetoric devices utilized to portray a better way of life for young girls that are involved in sports. In January 1964, Bill Bowerman and Phillip …show more content…
In this essay, the author
- Explains that aristotle believes that there are three important rhetoric devices used in the art of persuasion: pathos, ethos, and logos.
- Explains that nike, inc. became the official brand name in 1964. it produced sports shoes, sportswear, and other nike affiliates. in 1988, nike launched its trademark "just do it" campaign.
- Analyzes how nike's advertisement was used to sell an idea to the public. nike identifies the social issues of gender inequality by attacking the stereotype that young girls should not be encouraged to engage in physical in sports.
- Analyzes how the nike advertisement, "if you let me play," provides evidence to support the implementation of three rhetoric devices: pathos, egos and logos.
- Analyzes how ethos conveys the credibility of , but not specifically regarding the argument itself.
- Analyzes how nike incorporates the logos rhetoric within "if you let me play" to persuade and educate their target audience by showing that the female population should be encouraged to play sports and be physically active.
- Analyzes how nike impacted american society by defining young girls and women in the sports industry in a consequential and precise way. nike's "if you let me play" advertisement broke gender inequality stereotypes and social constructs.
- Explains the art of persuasion, which is commonly broken into three categories: pathos, ethos, and logos. nike's "if you let me play" ad evokes feelings of strength and positivity in young girls and their parents.
In a society where the sports marketing industry predominantly targeted men, Nike sought to go against the status quo and empower young girls to encourage them to participate in sports. Nike identifies the social issues of gender inequality by attacking the stereotype that young girls should not be encouraged to engage in physical in sports. The campaign identifies that young women will have a greater self-esteem and self-confidence if involved in sports.
The advertisement, "If you let me play," provides evidence to support the implementation of three rhetoric devices: pathos, egos, and logos. Pathos is intended to convince the audience of a specific argument to instill an emotional response. The advertisement uses pathos to make girls and young women feel better about themselves by promoting positivity through sports. Also, the image of the little girl on the Nike campaign poster shows an emotional connection with the audience through her soft smile. The sympathetic look allows the audience to share a common feeling that Nike is
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This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
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In this essay, the author
- Opines that the colgate save water commercial was their favorite commercial from the night. the creators used logos, ethos, and pathos to appeal to the target audience.
- Explains the three techniques of persuasion, logos, ethos, and pathos that all advertisers use while creating an advertisement.
- Analyzes how the commercial starts off with a male brushing his teeth, while his faucet is still running while he is currently not using it.
- Opines that colgate's commercial is a clever marketing approach to portray global and social understanding of the importance of conserving water.
- Analyzes how colgate used logos to support their message and gained the trust of the audience. the emotional impact that the commercial has on them demonstrates pathos.
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In this essay, the author
- Explains that aristotle and plato wanted to persuade people with a good amount of time, wisdom, and knowledge so that people could see the good of something.
- Analyzes how audi's green police commercial, "green police," premiered during super bowl xliv in 2010. the scene changes to a street scene, where many people are being arrested for not preserving the environment.
- Describes the green police audi ad super bowl 2010 online video clip.
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In this essay, the author
- Explains how ethos, pathos, and logos can be used in a vicks nyquil advertisement.
- Describes how they found an advertisement for vicks nyquil in a muscle and fitness magazine. the advertisement is merely black, with small white text in the center spelling out the words "all night long."
- Explains that nyquil is owned by proctor & gamble, which is one of the top companies in the world.
- Analyzes how the ellipsis makes the difference between good ethos and bad pathos.
- Opines that nyquil helps protect its own ethos by not divulging too much information about the weakness of the product.
- Analyzes how nyquil's ad doesn't bombard the consumer with warnings and side-effects of the product.
- Opines that nyquil is a trusted friend that you can call upon at any time of night. it's not trying to pressure anyone into feeling like they need it.
- Explains that the placement of the advertisement in muscle and fitness magazine was probably not accidental. young male fitness buffs are willing to spend money on supplements, vitamins, and medicines.
- Analyzes how nyquil's use of black and white in its advertisement is an approach of pathos to illicit feeling and achieves a degree of ethos.
- Opines that if a medicine is available to the public, such as nyquil, it is logical to assume that it will both be safe and work properly.
- Analyzes nyquil's claim that it provides "the best sleep you ever got with a cold... medicine." it is subtly devaluing similar products offered by any competitor and achieves logos without creating negative pathos.
- Concludes that the message nyquil is sending can be written as syllogism.
1198 wordsRead More - Gender Expressionanalytical essay...arely mentioned. When female athletes are covered in the media, the focus is on more traditional “feminine” sports or individual gender-neutral sports, rather than team sports. By essentially erasing women within “masculine” or team sports, the media is reducing the potential for increased female involvement within these sports. The language used when covering female athletes and the informality assumed when utilizing their first name serves to demote the value or importance of their accomplishments and skills as an athlete. In addition, gender-marked sports convey the idea that women’s sports are the variation from the “norm” or men’s sports. Ultimately the message that parents and children receive is boys should be strongly encouraged to engage in sports, while girls, if they wish to participate in sports, are directed towards more traditionally “feminine” sports.
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- Describes stereotype threat as the interference of an individual’s performance due to the pressure caused by the fear of confirming a negative stereotype about their group's abilities.
- Explains the gender marking of female athletes and their sports and how the achievements and losses of women athletes are usually described in gender-typical ways.
- Analyzes a study by caroline chimot and catherine louveau on how men in traditionally "feminine" sports must develop strategies in order to construct masculine identity.
- Analyzes how the gymnasts in the third identity strategy identify themselves as "men" participating in a "feminine" sport and overcome stigmatization.
- Explains social learning theory as an approach that emphasizes how children learn gendered behavior from their environment. parents can define gender for their children by emulating or encouraging certain behaviors.
- Explains that gendered play environments play a role in gender role socialization. parents purchase gender-stereotypical toys and gifts for their children. bryana is encouraged to work hard on her soccer team with full support from her parents.
- Explains how the media influences people's attitudes about gender and sports. a study conducted by nathalie koivula explores patterns of differentiation based on gender across televised sports coverage in sweden.
- Analyzes how koivula (1999) found that female athletes and women's sports received less than 10% of airtime and only 8% of gender-neutral or masculine sports focused on women athletes.
- Opines that sports are still a "masculine" field and male dominated domain. by erasing women, the media is reducing the potential for increased female involvement within these sports.
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In this essay, the author
- Explains that rhetoric appeals are used in arguments to support claims and counter opposing arguments. rhetoric uses four different approaches to capture its audience’s attention: pathos, logos and ethos.
- Analyzes how loretta shwartz-nobel employs all four of these appeals in her book, growing up empty.
- Analyzes how schwartz-nobel uses logos, ethos, pathos and kiaros to convey her message of hunger. she compels the audience to take action against the hunger epidemic that she claims is facing america today.
- Analyzes how recreates her old neighborhood and sets the tone by drawing upon her own emotions.
- Analyzes how realizes that the destitute story she is about to tell to her audience members may evoke strong and unpleasant feelings, but rather to bring light to the consequences hunger causes for our nation's children.
- Analyzes schwartz-noble's pathetic appeal as she identifies with her readers as a person. she acknowledges that the stories portrayed in her book are about all of us.
- Opines that each of us, on our parents' and leaders' shoulders, create one huge pillar of humanity with one collective story linked together through all the fragments, hope and sorrow.
- Explains that by sharing her personal experience with her audience, she allows readers to see themselves vicariously through her own personal stories, as well as through the stories of all the people chronicled in her book.
- Analyzes how schwartz-noble appeals to pathos and ethological appeal by identifying with her readers and using language that makes them feel like they are part of a group.
- Analyzes schwartz-nobel's appeal to ethos when she writes, "like all statistics that appear in this book are subject to change, to argument and to interpretation."
- Explains that is referring to statistical information that she feels is relevant at the time her book went to publication and is subject to change at any given given time.
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- Concludes that s' greatest motivation for writing this book is to make public the secret epidemic that has drastically narrowed the lives of more than 36.2 million americans.
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In this essay, the author
- Analyzes how brutus and antony used rhetorical devices to convey their point of view to a large audience of roman citizens.
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- Analyzes how antony uses pathos as a strong rhetorical device to convey that man's good deeds are often forgotten with death.
- Analyzes how antony makes remarks directly towards brutus and his previous claims later in his speech.
- Analyzes how antony's speech convinced the roman civilization on their view of the situation. brutus was too concise and fed off opinions rather than reasoning and facts.
912 wordsRead More - Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
In this essay, the author
- Analyzes how reeves uses logos to persuade parents that a four-year college is not always the right choice for enrolling students.
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- Analyzes how aristotle's study of rhetoric establishes persuasion through three fundamental tools: logos, ethos, and pathos.
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1726 wordsRead More - Gender in sportsopinion essayWomen have been criticized when it comes to sports participation, sports is viewed as a dominant role for males and females should play a supportive role rather than participating in the actual field activities, this is just one of many reasons why inequality still exists. Sandys (2007) suggests that gender inequality in sports stems from the stereotypes that exist in society today. For example, stereotypes of women’s physical abilities and social roles are still very prominent today, and so women naturally feel inferior in the sports domain. If we stray away from the right track towards gender equality in sports and increased feelings of empowerment will only be reached if these stereotypes are eliminated (Sandys, 2007). Therefore, it could be argued that increased media coverage of women’s sports could be a possible solution, because it would serve to ed...
In this essay, the author
- Explains that title ix banned sex discrimination in any education program that is federally financed. now that more women have jumped into the sports arena, many institutions are offering more sports to females.
- Argues that increased media coverage of women's sports could help educate the public on the actual participation that women have in sports and how it is becoming a norm.
- Explains that societal attitudes on the presumed gender roles of women in sports also play a factor in the issue of inequality.
- Explains that the 1996 olympics brought forth an enormous enthusiasm for women's sports because of the success the united states female athletes had.
- Explains that the coverage of women's sports on cnnsi, espn, and cbs sportsline was much less than what men received.
- Explains that in the coverage of men's and women’s sports on television, there was a high favoring of team sports when it came to men.
- Explains that women are affected by sports in a positive way in most instances. studies suggest that females that play sports are less likely to be involved in disruptive behavior, which could lessen teen pregnancy, lower grades, dropping out from high school, and possible health risks.
- Opines that sports have played a very important role for female students to increase their psychological and sociological impact. this should be made available to girls and women to achieve positive outcomes that are associated with gender equality.
- States that title ix of the 1972 education amendments act requires equal opportunity athletic programs be put in place by 1978.
- Opines that women's sports are undergoing significant changes and advancements, with more recognition and attention put on them in the last decade, which could mean better production of sports for women.
- Opines that the success of women's sports depends on the involvement of female leaders that prioritize the opportunities made available to women.
- Opines that women's sports were a profitable institution in sports that men took notice of after the passing of title ix.
- Opines that gender equality in sports is an issue that will be dealt with many years to come. title ix is a powerful weapon that can be used in the legal system to ensure women have their rights protected and saved.
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In this essay, the author
- Explains rhetorical appeals are the backbone of any type of persuasive work. ethos is what makes your argument credible and worth listening to by the audience.
- Explains that the group's main appeal was ethos. they wanted the class to see us as credible speakers, and trust what we were saying.
- Explains how their group appealed to ethos by their appearance, word choice, and tone. kaitlin dressed up as a video game character helped their credibility, because it showed she knew what she was talking about.
- Explains that pathos engaged the reader through their emotions, which is one of the easiest ways to persuade someone to believe what someone else is saying or arguing.
- Analyzes how using the appeals of ethos and pathos strengthened their argument. ethos was proved by citing credible sources, presenting ourselves professionally, and using familiar language.
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