Nike Advertising Analysis
analytical Essay
1169 words
“Write the Future” Advertising is one of the world’s oldest industries and most effective industries. Advertising shows consumers what they want by using clever deception and nifty tricks. These ploys leave everyday people running to the store to pick up the latest and trendiest products. Advertisements work in part because marketers spend millions (possibly beyond millions) of dollars researching the population to find a clientele. This research helps find a target audience, aka demographic. This allows marketers to create an advertisement that caters to its demographic and sells their product. A company who embodies effective advertisements is Nike. Many people have the Nike logo and slogan engrained in their head. Nike is a company that …show more content…
In this essay, the author
- Explains that advertising is one of the world's oldest and most effective industries. it shows consumers what they want by using clever deception and nifty tricks.
- Analyzes nike's ad approach, which uses creative metaphors, quotes, and imagery to sell its products. it also uses visuals to keep page-flippers attention.
- Analyzes how the advertiser uses a unique moment to turn the typical five seconds of viewers' attention into five minutes.
- Analyzes how the ad uses product placement to sell nike soccer balls, cleats, and uniforms. the swooshes are the focal point of the advertisement.
- Analyzes how the ad uses symbolism to sell its products. the soccer player who scores the goal is statue-ized, appearing like the statue of liberty.
- Analyzes how the advertiser uses visual aids to make the ad look more appealing to viewers. the crowd is blurred, the light is focused on the field and the photographer uses the rule of thirds.
- Analyzes how the advertiser uses franck ribery, a notable soccer player, to provide familiarity. his name and autograph are also plastered on the side of the advertisement.
- Analyzes how the uniqueness of the ad and its concept makes it stand out against other ads and potential competitors. the future of nike is bright if it continues to use this level of creativity.
The ad contains two brief quotes “Change History with Just One Stroke” and “Write the Future”. The soccer player who scores the goal is statue-ized, appearing like the statue of liberty. The advertisers used the statue and quotes with the intent to form a theme. The theme saying that by wearing Nike, people are part of something special. Great athletic achievements and immortalization is on the horizon for those who wear Nike. It leaves guilt on the implication that none of these great things happen to people who aren’t wearing Nike gear. This is obviously not true, people are not going to turn into Tom Brady just because they had Nike cleats on. The ad is playing on a fantasy. This trick is especially effective with younger children who are likely to dream of becoming a star or a part of a big sports moment. Who wouldn’t want to score game winning goal or catch a game winning touchdown? Another trick applied by the advertiser is the use of visual aid. The font colors of the letters are gold. Gold symbolizes glory and from a sports perspective, it symbolizes trophies. The photo is also edited to get viewers to look at the focus points of the ad. The crowd is blurred out, the light is focused on the field and the photographer uses the rule of thirds. The player who is kicking the ball is edited in a way that makes him look like he is literally popping off the page. This is done so time is not wasted
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- analytical
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- opinionated
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- Rhetorical Devices Used In If You Let Me Playanalytical essayThis technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
In this essay, the author
- Explains that aristotle believes that there are three important rhetoric devices used in the art of persuasion: pathos, ethos, and logos.
- Explains that nike, inc. became the official brand name in 1964. it produced sports shoes, sportswear, and other nike affiliates. in 1988, nike launched its trademark "just do it" campaign.
- Analyzes how nike's advertisement was used to sell an idea to the public. nike identifies the social issues of gender inequality by attacking the stereotype that young girls should not be encouraged to engage in physical in sports.
- Analyzes how the nike advertisement, "if you let me play," provides evidence to support the implementation of three rhetoric devices: pathos, egos and logos.
- Analyzes how ethos conveys the credibility of , but not specifically regarding the argument itself.
- Analyzes how nike incorporates the logos rhetoric within "if you let me play" to persuade and educate their target audience by showing that the female population should be encouraged to play sports and be physically active.
- Analyzes how nike impacted american society by defining young girls and women in the sports industry in a consequential and precise way. nike's "if you let me play" advertisement broke gender inequality stereotypes and social constructs.
- Explains the art of persuasion, which is commonly broken into three categories: pathos, ethos, and logos. nike's "if you let me play" ad evokes feelings of strength and positivity in young girls and their parents.
973 wordsRead More - Nike's Marketing Campaign: JUST DO ITanalytical essayWhen I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.
In this essay, the author
- Explains that the yale five-stage developmental model helps establish the product in the audience's mind or consciousness. the nike logo is most famous for being "the swoosh."
- Explains that nike's slogan "just do it" was one of the three greatest ad campaigns in american history.
- Explains the aristotelian theory that can be applied to nike's persuasive campaign. ethos deals with the credibility or reputation of the advertisee.
- Explains that nike wanted munoz to appear in one of its 'just do it' ads, which interspersed shots of him on a trail run with black-and-white placards.
- Explains that the mass-media effects theory can be separated into three parts. the first part is that people are selective about the media messages to which they expose themselves.
- Analyzes nike's uses and gratification theory, which deals with the consumer wanting to have a sense of identity or belonging.
- Analyzes carmichael, matt, "nike integration of tv, online a strong lesson." advertising age, 31 march 2000.
- Opines that mccullum, jack, and o’brien, richard, "just don't overdo it" sports illustrated, vol.
- Explains that nike's just do it campaign has been successful, but it is not the sole reason for their success.
- Analyzes how the mass-media effects theory and the uses and gratification theory can be applied to nike's persuasive campaign.
- Explains that nike's persuasive campaign is based on effect-to-cause reasoning, which shows the effect first and then the cause.
2946 wordsRead More - Nike Commercial Analysisanalytical essayThe name Nike is derived from the Greek goddess of victory which is exactly what Nike has over its competitors. Nike has been around for 53 years starting in 1964 and is the leading revenue sports goods company in the world with 34.35 billion US dollars in revenue in 2017. It is not only the biggest sports brand but also one of the three largest apparel companies in the world along with Christian Dior and Zara. It is such a prominent brand that almost everyone has used a Nike product in their lifetime. CEO Mark Parker wrote, “like athletes all over the globe, Nike’s future holds nothing but limitless potential”. Everyone is confident in Nike and their ability to continue creating and producing high quality products that everyone can enjoy.
In this essay, the author
- Explains that nike is the leading revenue sports goods company in the world with 34.35 billion us dollars in revenue in 2017.
- Analyzes how the commercial appeals to pathos because it shows a wide range of people of different ethnicities, ages, genders and body types allowing the audience to identify with one of those people.
- Analyzes how the commercial appeals to the audience saying that there are always people out there looking for someone else to be on their team and encouraging the viewers to go outside and be active.
- Analyzes how the song "surfin' bird" by trash man is played in the background, creating an exhilarating 90 seconds to grab the audience's attention and spark some energy in them to be active.
- Analyzes how nike promotes their products to kids and teenagers by using famous athletes, such as andrew luck for football, mia hamm for soccer, mike trout for baseball, anthony davis for basketball, and misty may trainor for volleyball.
- Analyzes how nike's commercial appeals to pathos because it shows that the neighborhood is a low to middle class area that is not decked out with all the bells and whistles.
- Analyzes how nike creates the image that their products are top-of-the-line through pathos, logos and ethos. the use of repetition throughout the entire commercial of "were short a guy" makes it memorable even after the commercial is over.
1369 wordsRead More - Content Analysis Of Nikeargumentative essayZuniga 1 Angela Zuniga Assignment #4 Dr. Wendy Macias October 18th 2016 Nike Advertisement Research: Focus Group Research can be defined as a systematic method through which new knowledge is discovered. No matter what topic is being studied or analyzed, the value of research lies in how well it is designed and carried out. There are several types of research which include: surveys, interviews, content analysis and focus groups. As an advertiser it is important not only to be aware of your surroundings, but what goes on in people’s minds. Individuals’ needs and wants are not only essential but the base of an advertisement’s success.
In this essay, the author
- Explains that research is a systematic method through which new knowledge is discovered. the purpose of this research paper is to find and understand in-depth answers to these questions.
- Analyzes how nike has become the global corporation it is in 30 years, leaving competitors behind and consumers wanting more.
- Narrates how they met three times, the first two meetings were an hour, and the last was 45 minutes. the first meeting consisted of an icebreaker where they introduced nike.
- Describes how a simple advertising question brought the group together and sparked their attention.
- Explains that nike's mission is to bring innovation and inspiration to every athlete in the world.
- Opines that as a moderator, they couldn't praise, agree or disagree with any comment made or answer given, because there are no right or wrong answers.
- Recommends that focus groups be comprised mostly of homogenous individuals who are exposed to the same ads and atmosphere. the ideal time for a focus group meeting is 45 to 90 minutes.
- Explains the three types of focus group questions that are very important to address, especially when meetings are limited. engagement questions introduce participants to the topic and help engage them within discussion.
1345 wordsRead More - Shock Treatmentanalytical essayNike's ads, like many other businesses, require interpretation. Some of their commercials go on at the conscious level, some unconsciously. I have a constructive point of view in that I view meaning as interplay between text and the reader. Texts are full of indeterminacy, which require the reader's active interpretation. Thus, readers of advertisements bring with them a surface knowledge of the language as well as a set of preconceived ideas about how to relate the ads to themselves.
In this essay, the author
- Explains that companies are competing at high levels to come up with ads that will be flashy and aggressive so consumers will become interested in their product. sometimes, what the company is trying to do might offend people.
- Analyzes how nike introduced a new 'beautiful' commercial, which focuses on athletes who have suffered serious injuries while participating in their sport of choice.
- Analyzes how nike's commercial shows athletes at all levels of competition at one time or another feel the pain of injury.
- Opines that nike's ads, like many other businesses, require interpretation. they view meaning as interplay between text and the reader.
- Analyzes how ads work on a variety of different levels including sign typology, psychological appeals, emotion, roles, value/beliefs and knowledge. nike's commercial pushes the ethical boundaries of what the consumer wants to see and understand.
- Opines that nike and w&k figured that anybody who has ever injured themselves playing sports could relate to the notion of badges of honor, but people don't want to be forced to see disfigurements on a commercial.
769 wordsRead More - Rhetorical Analysis Of Nikeopinionated essayBut what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.
In this essay, the author
- Opines that nike's logo might be worth it for some while for others, not even a chance. nike is known worldwide for their athletic clothing and shoes.
- Explains that nike is a worldwide known business that many people around the globe are attracted to purchase. they are designed for everyone ranging from infants to elderly.
- Opines that when they walk into a nike store, they're so interested in all their products and want to see everything they have to offer.
- Explains that they like nike's unique style and the excellent quality of their products. they say they've never had fading, cheap fabric, or cheaply made materials.
- Opines that nike's advertising is inspiring and motivational, and the nike slogan 'just do it' plastered on so many products inspires others to get out and ‘just do it’ no hesitation.
- Opines that nike makes it easy to find and buy their products at any time.
- Explains that they love to wear nike apparel and match brands throughout their wardrobe making them want to buy more and have a variety of nike products, but it can be costly and limits the number of items they purchase at nike stores.
- Opines that nike's overpriced products are a disgrace, and that they never have coupons to reduce their costs and have better deals.
905 wordsRead More - Charmin Toilet Paper Adanalytical essayAdvertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In this essay, the author
- Explains that advertisements are one of many things that americans cannot get away from. every company has a different way of getting the public's attention, but every advertisement has the same goal - to sell the product.
- Explains that the bears are used as speakers for charmin. they are cute, lovable, and appealing to most people.
- Explains that the audience of the charmin commercials is every human being that watches television. this product, toilet paper, is something that everyone needs to use in everyday life.
- Analyzes the purpose of the advertisement to let the public know how charmin toilet paper is better than any other brand. the artist uses the bears' facial expressions to speak to the audience.
- Analyzes how the charmin commercial uses ethos to appeal to people who have different tastes.
- Analyzes how the bears set off an emotional aspect that gets the audience to watch the commercial.
- Analyzes how the commercial uses logic by stating quotes that are meant to be from the consumer.
- Opines that commercial ethos and pathos is used to get to the consumers. charmin is the greatest toilet paper and everybody should use it.
865 wordsRead More - Nike Analysiscomparative essaySince being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and a potentially fatal inability to enter a new growth market such as the extreme sports market. Our recommendations to help Nike confront these challenges consist of developing a product to remain competitive with Adidas, and also an aggressive move into the extreme sports market.
In this essay, the author
- Explains that nike has grown from a small fledgling shoe retailer into 'world-wide corporate giant'. nike's key strategic challenges include increased competition from adidas with their technological shoe, the adidas one.
- Recommends nike develop a shoe that will compete with the new, technologically advanced adidas one running shoe.
- Recommends nike produce a shoe that exceeds the technological capabilities of the adidas one shoe, and offers an affordable approach to high tech footwear.
- Explains the steps nike must take in order to create the new running shoe.
- Recommends nike make an aggressive move into the extreme sports market. espn holds summer and winter x-games each year to cater to the youth culture.
- Recommends that nike move to gain a portion of the market for extreme sports by budgeting expenses related to sponsorship, advertisement, endorsements, and products for the new market.
- Explains how nike can ensure a smooth transition for both management and employees by using the following steps.
- Explains that training and educational opportunities help employees learn the new behaviors needed to implement the vision. the fourth step is institutionalizing or refreezing new approaches.
- Recommends nike use the five steps for planned change to help implement nike's recommendations of creating a new technological running shoe and entering the extreme sports market.
1775 wordsRead More - The Industry Ruling the Countryopinionated essayAs a consumer of this materialistic country, I can sometimes feel overwhelmed with all of the advertisements that exist and are thrust at me constantly. While some of them can be cute or creative and occasionally put a smile on my face, the majority of them exasperate me with their stupidity. However, when an advertisement is done correctly and the quality of it astounds the viewer, something amazing can happen. People can start to talk about what they have been impressed by, and word-of-mouth creates further advertising. Advertising is a form of art that reaches millions of people at once and can affect their view on not just the product, but on the entire idea of advertising itself.
In this essay, the author
- Explains that advertisements are everywhere, no matter how secluded of a life one may live. they appear on most web pages of the internet, on cellphones during applications, and are plastered along roadways.
- Opines that advertising is a form of art that reaches millions of people at once and can affect their view on not just the product, but the entire idea of advertising itself.
- Explains the extravagant amounts of money that companies are willing to pay to advertise their products. brand devotion is key for the major companies to stay on top, and brand recognition is extremely common.
- Recalls how their cousin knew the reese's logo when he was just two years old, and his aunt was appalled when she asked her for ice cream by the brand name instead of chocolate or peanut butter.
- Describes their experience with the impact of advertising in new york city. the bus dropped them off at times square and they could not believe their eyes.
- Opines that being in new york made them realize how much we are pushed to spend money that we do not have.
- Explains that product placement is another shameless plug that companies use. people have gone from having nameless computers to macs and dells.
- Analyzes how fast companies are able to get their products involved with different media too. it's hard to believe that every character of every show can keep up with the latest technology.
- Analyzes how prominent labeling has been a part of the music industry for years. it has become apparent on reality shows since the popularity of "american idol."
- Opines that it was smart of ralph lauren to collaborate with a rising star like avicii and they have gotten easy advertisement through his new internet status.
- Opines that one should not buy a product solely on the principle of what logo is plastered across it, but that they can sometimes be hypocritical about their beliefs.
- Opines that coca-cola's polar bears are one of the most affective advertising styles, as they are heavily pushed and cute.
- Explains that geico's gecko has been a steadfast symbol for them and the commercials that contain him are some of their best ones.
- Opines that advertising has earned its place in society. it has continued to evolve at a rapid pace as technology evolves and the creative side of it seems to just explode at times.
- Opines that cbs' "the crazy ones" makes advertising seem like an amazing field to be in with their showing snippets of what the creative side could look like and the stunts that the show’s characters have pulled.
1356 wordsRead More - Society's Weaknesses Of Societyopinionated essaySociety has different opinions of advertising, some may think that advertising is always true, and some may think that advertising is simply a reflection of society itself. Most of society are afraid that they won’t be considered “normal” or they won’t “fit in”. People want to fit in to be similar to everybody else, and the advertisers know that so they use that as an advertising scheme. They persuade people to act certain ways through their commercials or jingles, and they also try to make people do, or buy, something because they think it will make them reach a goal. Advertising not only persuades people into doing a certain thing, or acting a certain way, but they also create their advertisements by being influenced by society’s weaknesses. Most of their schemes all tie together, for example, one of society’s biggest weaknesses is not fitting in. Advertising reflects the fears, quirks, and aspirations of society, while also feeding off of society’s weaknesses.
In this essay, the author
- Analyzes how advertising reflects society's fears, quirks, and aspirations, while feeding off of society’s weaknesses.
- Analyzes how advertising reflects the fears of society by saying that people won't be considered "cool" if they don’t have an item that a celebrity or someone who is popular may have.
- Analyzes how o'neill's essay emphasizes the importance of material things and supports impure emotions. advertisements feed off of human weaknesses by making them think if they don't have a certain product, hair, or attitude.
- Opines that the biggest flaw in advertising is when the advertisers support impure emotions, and when they show inappropriate scenes. children should not be seeing other teenagers on the television having sex.
- Opines that society creating advertisements is intimidating. advertisers prey on the weaknesses because society shows them what they are.
- Explains that advertisers know that most of society wants to wear brand name clothing, so they know their commercials for american eagle outfitters will get the attention of teenagers, parents, and grandparents.
- Opines that advertising grabs the consumer's attention and makes them want to buy the product they are selling. however, clothing doesn't make someone have a certain body; eating the right foods and exercising might make somebody achieve their goal.
- Opines that society needs to understand the language that the advertisers are using so that they are less likely to misunderstand what is trying to be said.
- Opines that if consumers learn the advertising language, that is simple and easy to understand, they will be less likely to fall for untrustworthy advertisements.
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