Advertising Strategies

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Advertising Strategies Advertising is the biggest and best way to sell a product because advertisements are viewed all over the world. Advertisers are very smart with how they choose to portray themselves as a company and how they want the product to be seen by people. The ways that people view products is greatly varied dependent upon the types of advertising the company uses, some companies appeal to one type of person and therefore concentrate on that one group of people, an example of this would be medication for help preventing heart disease and/or slimming the risk that a person has of suffering from a heart attack. The power of advertising has grown largely over the past twenty years and companies are now realising that different methods of advertising suit different types of people, from the rich down to the not so well off. The people who purchase the products that companies are selling are split into a number of groups including: The aspirer, people who are most likely to succeed and choose to spend lavishly on cars, radios and other luxury items that make them feel more important, owns their own home/apartment and is very often single. -And- The mainstreamer who is seen as a normal everyday person who often has children and is married, chooses how to spend money wisely and either owns or rents their home, mainstreamers also often drive family cars. Imagery is also one of the main parts of advertising which is used often in an attempt to make people see products differently and sometimes make people more eager to buy a product, for example ferrero rocher is portrayed in it’s advertisements as being ... ... middle of paper ... ...h pair of glasses cost’s, a small bit of text explaining how the lenses react to the different weather conditions and also how it takes the lenses just “30 seconds” to change and protect the users eyes more than normal glasses. At the bottom of the advertisement is a voucher which claims a free eye test for the reader but in smaller text, which is often not read by most people, explains that to claim the offer properly the reader must purchase a “complete pair of glasses”. So to conclude, this advertisement is an even mix of both text and pictures, the advertisement takes up a smaller amount of space then all other advertisements that I have chosen to write about, I personally do not like this advertisement because it uses a voucher to help to sell products but has small text to in a way trick the reader.
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