Newsprinters Strategic Position

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2.3. The analysis of the company’s strategic position
The mission of Newsprinters is to be the leader in the printing industry and the vision is to collaboratively cooperate with publishers for mutual benefit and sustainability (Newsprinters, 2018). When it comes to leadership style, Newsprinters places trust, honest, humanity and authenticity in the centre of the company’s values. Command and control is regarded as a wrong thing to do (Brooks, 2017). The company focuses on building and spreading the trust among people and then allows employees to think about issues and solutions. It seems that Newsprinters applies “authentic leadership” (Grant, 2016, p196). In theory, authentic leadership or trustworthy leadership focuses on intrapersonal, interpersonal and development perspectives (Eagly, 2005, cited in Grant, 2016). Particularly, authentic leadership emphasizes on the strong relationship between leaders and followers. The recently changing society has fuelled a tremendous demand for authentic leadership. …show more content…

The operation benefits considerably from enormous staff engagement. The workforce is regarded as one of the indispensable part in the success of the company and the future of employees is secured in many ways. In terms of leadership, ethics is related to what leaders do and who leaders are (Northouse, 2016). The company’s leaders believe that honesty can spread trust in the company, forming the unique culture of Newsprinters in the market. Evidence has shown that Newsprinters utilizes some key principles such as respect, honesty and community to create a sound ethical leadership (Brooks,

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