Major Competitors
In Canada, the major RTD brands are Nestlé’s Nestea, Unilever’s Lipton, Tim Hortons, and Starbuck’s Tazo products. RTD tea sales are dominated by the Nestea brand, which has a concrete hold on nearly 50% of the market share according to market figures released in 2015. Unilever, Tim Hortons, and Starbucks perform decently as well, with 19.7%, 6.8%, and 4.4% of the market share respectively (MarketLine, 2016, p. 13). RTD sales for companies with a significant presence in the market have performed well over the last few years, due to an increase in demand for RTD drinks in Canada. Brands benefit from significant distribution deals and geographic expansion, seeing as RTD options are available in almost every retail market.
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Canadians of all ages are concerned about health, but it is of particular concern among the growing population of older Canadians. In 2016, 16.9% of the Canadian population was aged 65 and older (Statistics Canada, 2016). This number is projected to rise to 25% of the population by 2031. Increasing incidences of chronic diseases, cancers and obesity are also prevalent amongst Canadians (BDC, 2013). Looking at the millennial population, 51% are overweight or obese, with 46% claiming “I work hard to maintain a healthy lifestyle” and 43% saying “I will seek out nutritious benefits” (Guercio, 2012a). Not only are Canadians considering the health impact of a product before purchase, but 31% of consumers state they are willing to pay a premium for health enhancing products (BDC, 2013).
Importance of Convenience While health is of increasing concern for Canadian consumers, convenience is also a driving force behind consumption (Wales, 2009). While 9% of millennials stated convenience was more important to them than nutrition, convenience was the dominant factor deciding meal choice for 25% of millennials (Guercio, 2012a). There is a positive correlation between both working hours and income with the frequency of consumption of convenient foods, while convenience is also a key factor for young, single adults (Guercio,
...College students are the next generation of food consumers just starting to purchase and prepare their own food, setting purchasing habits that will follow them into their lives as they start their own careers. These habits will shape what food is in demand, and therefore what food is produced. Not only do college students hold financial power over the future economy, but they must make the decision of whether to become the next unhealthy generation, that will also indoctrinate their children to accept the level of food quality that is currently labeled as junk food as a standard level quality of food.
Personal health is extremely important to everyone around the world. But it is especially important to citizens of the United States of America. Being one of the leading countries in Health technology and also in food and beverage leaves most people choosing between living a healthy lifestyle and indulging in the varieties of food we offer. Across the country, many people are living with pre-existing conditions, living in food deserts, living below the poverty line and a long list of other factors that either hinders them from eating healthy or force them to eat healthily. When trying to live a healthy lifestyle in this country not only does the promotion of prevention matter, but also the promotion of Career and job opportunities matter just as much. In the United States, Money equals Power and money also equal the opportunity to create and live a healthier lifestyle.
There has been withstanding controversy about whether fast food is easier on the pocket than eating home-cooked meals. Take McDonald’s for instance, they’re notorious for their convenient and affordable dollar and value menus. Since you can get a burger for just $1.19, feeding a family of four should be inexpensive right? Mark Bittman, author of “Is Junk Food Really Cheaper?” argues otherwise. He claims that fast food is not at all cheaper than buying a few groceries and cooking at home. He expresses the different myths about fast food like how it is supposedly cheaper than real food when measured by the calorie, the mentality of people that if it isn’t fast food, it has to be costly organic food, and that there just isn’t enough time to cook at home. These myths followed by genuine factors such as addictions and a cultural impact, help Bittman prove his argument’s validity across to his audience. I have to say that Bittman proved his argument’s effectiveness, for he clearly stated his thesis and provided various reliable
Those who are observing the concerns of medicalization have brought up the fact that the pharmaceutical industry can and will increase the preventive measures for health care and affect many. Obesity is one of the most deadly public health crises of the 21st century. Globally, at least 2.8 million adults die each year as a result of being overweight or obese [24]. In the United States, it’s the second leading cause of preventable death (WHO,
Both the risk factors and the effects of obesity are now more terrifying than any other preventable disease to both the population and the economy of Canada. In a survey of seventeen developed countries, Canada placed only tenth in life expectancy and wellbeing, while placing fourth in the highest spending on healthcare(Flood). A large factor in Canada’s state of poor well-being is obesity; obesity causes one in ten premature deaths of people aged twenty to sixty-four(Ogilvie) and is a leading cause of many life-threatening illnesses: “Obesity is recognized as a major and rapidly worsening public health problem that rivals smoking as a cause of illness and premature death. Obesity has been linked with type 2 diabetes, cardiovascular disease, hypertension, stroke, gallbladder disease, some forms of cancer, osteoarthritis,
In today’s society Americans want everything quick and cheap, so the question stands what is a quick lunch and what is available for an economical price? Americans live in a world that surrounds us with fast food restaurants. Two of the most well known restaurants for fast food restaurants is McDonald 's and Checkers. Far from what we imagined, McDonald 's and Checkers have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, they create debates on which one of them is the superior restaurant and which one is the more economical price. Though neither of these companies provides the healthiest foods for Americans the question stands, which one is for lunch today? Even though,
Michael Pollan opposes these trendy diets that he feels is causing the obesity epidemic and its related disease processes. Pollan offers that the healthcare industries that promote these diets are becoming rich off of our continued obesity, and consumers should be cautious about trusting their advice. Pollan states in his essay, “the healthcare industry, being an industry, stands to profit more handsomely from new drugs and procedures to treat chronic diseases than it does from a wholesale change in the way people eat.” (Pollan 422). Pollan is arguing that the healthcare industry wants the population to stay obese so they can line their pocketbooks instead of protecting our health. However, after his critical analysis of these healthcare organizations profiteering Pollan offers his own eating rules to improve health and diet, these rules are briefly offered in the essay but can be enjoyed in full detail by purchasing one of his books. Similarly, one look at his website and one has to ask where his motivations truly lie, offered for sale are all of his books and dates of his future appearances. While Pollan wants to thrash these organizations he is making a profit selling diet advice as well, so whom should the consumer trust, the one selling a product or his
Obesity is a growing concern in Canada and due to the increased time spent in one’s place of employment, there is an augmented importance placed on healthy living in the workplace. In 2004, approximately 6.8 million Canadian adults between the ages of 20 and 64 were overweight, and an additional 4.5 million were obese as recorded by the Canadian Policy Research Networks (Pierre, N., Pollack, N., & Fafard, P. 2007), further emphasizing the need to reduce obesity rates and to improve overall health. This demographic represents primarily the working population, which is the target population in respect to promoting active living in the workplace. According to the World Health Organization (WHO) the “impact of the obesity epidemic on non-communicable diseases such as cardiovascular disease, type 2 diabetes, and cancer threatens to overwhelm health systems; the need for prevention and control is clear” (ECOSOC/UNESCWA/WHO, 2009)
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
The population in the United States as of 2009 was 307,006,550 the younger population is projected to slightly increase and eventually plateau though the older population has been steadily increasing and projected to continue on an upward trend (Vincent & Velkoff, 2010). The lack of a healthier diet is something that has been highlighted in the media for the past decade and more often than not we are seeing the effects of overindulging and the consumption of highl...
The ready to drink (RTD) market is an industry sector that has good growth potential and room for competition because it has not been saturated with products.
The high price that consumers pay also contributes to the sustainable development of the society. Some Canadians can run to several shops and compare prices to buy their daily necessities, but people would like to spend more money buying beef and poultry at Whole Foods Market. Almost all urban Canadians are aware that there are hormone-free, antibiotics-free, and in feeding process meats available at Whole Foods Market, since they try and protect "animal welfare". Some middle-class consumers think that eating such meat is much more humane, not considering the more expensive cost. In summary, a sensitive nerve point of the Canadian middle-class people is hit all of a sudden by Whole Foods Market due to its advocate of environmental protection, healthy and green food as well as high quality life. Customers who frequently visit Whole Foods Markets have a religious-like devotion. There are already two branches in Toronto, respectively ‘Yonge and Sheppard’ in 4771 Yonge Street Toronto and ‘Yorkville’ in 87 Avenue Rd Toronto. Johnston (2011) had conducted ‘in-depth interviews on food shoppers at Whole Foods Market’ to investigate their constitution, shopping concepts and habits. Consumer shopping at Whole Foods Market can obtain idea of ‘shopping for change’. In a Whole Foods Market location in downtown Toronto, Johnston (2011) found that consumers who often go to Whole Foods Market are wealthy as well as educated, especially white. And their household incomes are generally much higher than the average. This consumer composition is a reflection of the population and environment of this affluent downtown neighbourhood, as well as the primary group of individuals who have increasing requirements for natural and organic
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.
...omething to go. I found out that college student’s want foods that are quick, taste good, and cheap. The limitation to my research was that I only passed out ten surveys all at the cafeteria. Perhaps if I did more or passed them out at a different location I might have gotten different results. I also only interviewed two people, and a larger sample might have changed my results. Also only observing my roommates shopping might have limited me to what I always eat, other college students might buy healthier foods when they shop. Take a minute now and think about what you eat in an average day and see if you fall into the categories of eating unhealthy with the majority of college students. Next time you buy something to eat take a second and look what’s in it and think to yourself. Should I be eating this? Or is there something healthier that I could be eating?