Analysis Of Whole Foods Market

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hole Foods Market monopolies green foods with minimum processing, without genetically modified foods as well as artificial coloring and preservatives. Whole Foods Market is one of the leading retailers of organic and natural foods in the world. Main appropriate type or resident group and optimal location for Whole Foods Market will be introduced based on concepts of Whole Foods Market, theories of urban business location and concrete commerce conditions of Toronto. Therefore, somewhere with a little distance from affluent downtown neighborhood such as 777 Bay Street is a best place for new Whole Foods Market in Toronto with wealthy, educated middle-class consumers as its main consumers. I Concepts of Whole Foods Market to appeal to most appropriate…show more content…
The high price that consumers pay also contributes to the sustainable development of the society. Some Canadians can run to several shops and compare prices to buy their daily necessities, but people would like to spend more money buying beef and poultry at Whole Foods Market. Almost all urban Canadians are aware that there are hormone-free, antibiotics-free, and in feeding process meats available at Whole Foods Market, since they try and protect "animal welfare". Some middle-class consumers think that eating such meat is much more humane, not considering the more expensive cost. In summary, a sensitive nerve point of the Canadian middle-class people is hit all of a sudden by Whole Foods Market due to its advocate of environmental protection, healthy and green food as well as high quality life. Customers who frequently visit Whole Foods Markets have a religious-like devotion. There are already two branches in Toronto, respectively ‘Yonge and Sheppard’ in 4771 Yonge Street Toronto and ‘Yorkville’ in 87 Avenue Rd Toronto. Johnston (2011) had conducted ‘in-depth interviews on food shoppers at Whole Foods Market’ to investigate their constitution, shopping concepts and habits. Consumer shopping at Whole Foods Market can obtain idea of ‘shopping for change’. In a Whole Foods Market location in downtown Toronto, Johnston (2011) found that consumers who often go to Whole Foods Market are wealthy as well as educated, especially white. And their household incomes are generally much higher than the average. This consumer composition is a reflection of the population and environment of this affluent downtown neighbourhood, as well as the primary group of individuals who have increasing requirements for natural and organic

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