Marketing Management Concepts Of Marketing, Marketing And Market Goals

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Recommended: The role of promotion in marketing

Chapter 1 :

Discuss the four marketing?
It is known as “marketing mix” those variable mix together to create a result to achieve the market goal
Product: goods or services. when we develop a product there are things to take into consideration such as : quality, features, packaging ,delivering ,design
And for services, customer service before and after the service .

Place: it includes distribution and logistic, location for the store, how to get the product delivered to the customer . also the distributors s and the supplier you we will deal with them .

Price: the amount of money the customer is able to pay to get the product or the service. When we set a price there are information take into consideration such as : the value of the product, pricing setting discounting, are the costumer going to pay in cash or credit

Promotion: action is taken to attract the customer such as : contacting the costumers and informing of the benefit and values of product and services . so it is attracting the general costumers to make them be your actual costumers by many methods for example :
Advertising, direct marketing, personal selling and sales promotion.

Chapter 2:

Discuss the four marketing management functions.
1) Marketing Planning
The company first develops company-wide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation
2) Marketing Implementation he company turns the plans into action
3) Marketing Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.

4) Marketing Analysis provides information and evaluation needed for all the other marketing activities.

Chapter 3:
D...

... middle of paper ...

...on the marketing organization

Chapter 20 :

1. What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept. the implementation of sustainable business performs to generate improved businesses, improved relationships and a improved world.
Providing eco friendly and green promotion of products and services that are environmentally safe
The different between sustainable market and traditional market is it cost more to do the right things it is hard to get the agreement because of the cost. For example, energy and solar power companies and chemicals companies, some time even sciences and Politian on don’t agree with go green.
On the other hand, societal marketing means that company would make marketing choices by seeing customer’s needs and their society and the firm obligation.

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