Difference Between Marketing And Selling

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DIFFERENCE BETWEEN MARKETING AND SELLING
Marketing and selling are synonymous but there exists a difference between the two concepts. It is very necessary for the marketing team to clearly understand the difference between marketing and selling. Selling is the transferring of goods and services to customers. On the other hand includes all the activities associated with product planning, pricing, promoting, and distributing a product or a service. The following are more differences between selling and marketing;

Selling is product focused and involves using techniques to make customers exchange goods, services or brands for cash. Marketing on the other hand is more dynamic and wider than selling as it focuses more on the customer rather than the product.

Selling is the action part of marketing with a short term goal of getting market share and is not concerned with the values that exchange is all about. On the other hand, …show more content…

Marketing concept is built on four pillars namely; target market, customer needs, integrated marketing, and profitability. Marketing concept relies upon marketing research to define market segments, their size, and their needs. The needs of the marketing segments are satisfied through marketing mix decisions made by the marketing team.
Societal marketing concept; this type of concept holds the idea that an organization must be able to determine the needs, wants, and desires of target markets and to deliver the desired satisfactions more efficiently and effectively than the competitors. In addition, the above must be done in a way that preserves or enhances consumer’s and society’s well being. The societal marketing concept helps the marketing concept to deal with conflicts among consumer wants, consumer interests, and long-run societal

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