Market Approach Essay

634 Words2 Pages

Market Approach The market approach related to the exploration of Jeff Malott’s buying Smitty's Lil Haulers seems to be quite interesting. The market approach basically relates to the instance through which the business tends to witness and assess the marketability of its opportunities. In simpler words; the market approach tends to connect the business practically to the market. The business of Smitty's Lil Haulers basically reveals the importance of toy manufacturers and thus the basic target market of the business is related to children. However; the business also needs to focus over the spending capabilities of the parents in order to become able to purchase the toy wagon wheels. The business is related to a manufacturing concern; therefore, the importance of enhancing manufacturing operations seems to increase. Manufacturing operations management is commonly known as MOM (Daft, Kendrick & Vershinina, 2010). Management of operations is basically a process which reviews the manufacturing or production process with an intention to maximize the production efficiency. Manufacturing operations management is thoroughly divided into many different arenas like production management, supply chain management, analysis of performance, quality and compliance and many others. Manufacturing operations management revolves around all the underlying production processes (Hills & Jones, 2009). The business of Smitty’s Lil Hauler remains extremely important and related to the today’s competitive business environment. Jeff Malott must clearly explore the advantages and disadvantages of buying the business of Smitty’s Lil Hauler. The business is essentially successful and diversified; therefore, Jeff Malott seems interested and positi... ... middle of paper ... ... his own business successfully. Conclusion Smitty’s Lil Hauler is a business that deals both in toys and in furniture. The business has been in operation since 1986. The seller John has decided to sell the business because of health issues while Jeff, the prospective purchaser aims to purchase the business as an investment. Since the two investors are driven by different factors, it is appropriate to choose an approach that would be beneficial at the end of the day. For conclusion; it can be suggested that Jeff Malott while deciding over purchasing the business of Smitty's Lil Haulers must answer the important questions like does buying a business make more sense than starting one’s own business. For making the most appropriate decision; Jeff Malott must focus on his financial resources and make an appropriate decision to start up his own business successfully.

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