Marketing Reflection Essay

“Our greatest fear is not in never falling, but in getting up every time we do.” – Confucius

At the start of this module, I had no idea what to expect. When I heard the term “Marketing”, only one thing came to my mind: presentations. When I used to be in school, I remembered vaguely that my presentation skills weren’t exactly even close to Suze Orman, who is considered to be America’s most motivational speaker. In fact, they were so bad, I wasn’t sure of doing this course in the beginning. But then it wasn’t like I had a choice. I had opted for BA Hons. Business Management and the course came along with a module named Marketing.

It was made clear in our first seminar that there would be group presentations in the subsequent seminars and everybody would be given the chance to speak. This was to ensure that at the end of year, we would not be having any stuttering problems or major tension in facing the class during our presentation week. I realized along the way, that this not only helped me improve my presentation skills but it helped me get closer to the subject marketing. What I feared was so temporary; before long I enjoyed my marketing class more. I looked forward to those group activities, in which we were given time to converse, to find out about each other and also to know what exactly we were learning. It was through these activities I understood the subject more intensely.

Presentation week started in week 20, continuing till week 21. That’s when the pressure and tension started building all around as well. We were asked to conduct an analysis on a local Dubai based small organization. There were four requirements to be completed: an analysis of the internal environment followed by the PEST analysis, SWOT analysis and ...

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