Individualism And Social Media Essay

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Social media and individualist and collectivist cultures
Relation between Social media and individualist and collectivist cultures
Student X
University of the People
BUS 4402
Social media and individualist and collectivist cultures
Introduction Social media has become, over the last two decades, the medium the most utilized by young and adult people. They are used them for work purposes and for personal purposes too. They are many, such as Texting, Blogs, Email, Twitter, Facebook, Video Conferencing, TelePresence, and others. Nowadays, people tend to think that social media help them to become more collectivistic than individualistic. This paper attempts to investigate the impact of using social media on the individualistic and collectivistic cultures. One emerging communication medium …show more content…

collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values retrieved from http://www.sciencedirect.com/science/article/pii/S0167487015001063
Advertising Effectiveness in Different Cultures: Results of an Experiment Analyzing the Effects of Individualistic and Collectivistic Advertising on Germans and Chinese retrieved from http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=11732
Culture and Computer-Mediated Communication: Toward New Understandings, Charles Ess, Fay Sudweeks, November 2005, retrieved from onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.tb00309.x/full
Social Media is Collectivist, Mari D. González retrieved from https://ixmaticommunications.com/2010/06/30/social-media-is-collectivist/ Social media is not making us more individualistic retrieved from http://www.ucl.ac.uk/why-we-post/discoveries/1-social-media-is-not-making-us-more-individualistic An Analysis of Social Media and Loss of Individualism Written by Tristan Naraine retrieved from

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