This increase in use of internet by the customers had gradually increased the revenue of advertising and marketing industry. The paper concludes by pointing out the importance of e-commerce in marketing industry and its proper use could lead to the growth of businesses and consequently the country’s economical growth. Introduction Marketing industry has always been a complex field, that integrated marketers, distributors, advertisers, salespeople, PR-agents, marketing researchers, media and many more branches and professions (Kotler, 2003). The Internet has added new marketing possibilities and with them new professions, such as online marketers, search engine optimisation specialists, online advertising specialists, programmers, e-commerce and m-commerce marketers and advertisers. In this study the question of the recent changes in marketing industry will be addressed.
E-business has become quite popular in the world today. Also, pricing strategies such as odd pricing, leader pricing, and discounts have proven to be quite effective and trendy in marketing nowadays. E-Commerce Today, the world wide web is bigger than ever. You can do or find just about anything on the internet these days. E-Commerce is rapidly growing and it is considered to be one of the biggest trends in the business field today.
The importance of Internet use is continually rising (Filipovic 2015). Small and medium enterprises use Internet marketing to reach their segment (Sasinovskaya Anderson 2011). Marketers make numerous of actions to increase brand equity as they believe that the brand value is the final product for the clients (Aaker 1996 and Ding, Cherng G.Tseng Timmy 2015 ). In many developing countries citizens utilize the internet to socialize. Trade companies realized the opportunity to advertise their products or services via the social web using the internet and the social media (Yan Xin, Janice; Ramayah, T; Soto-Acosta, Pedro; 2014).
They create customized website from functional to complicated web applications. The company excels in complicated e-Commerce sites, e-Learning sites, sophisticated database driven complex and well based applications, websites requiring video and audio streaming, to successfully increase traffic and page rank. They follow a specific period of marketing for individual companies where in-depth researches on websites and services have come up with relevant strategies for business at competitive rates. Innovative on-line communities are developed by Los Angeles Internet marketing to generate awareness and traffic. Developing e-Mails, viral marketing and incentives help in growing sales while forums and blogs also increase the awareness about products and services.
CHAPTER TWO LITERATURE REVIEW 2.1 Introduction Advertising is increasingly important in our modern life (Munusamy & Wong, 2007). It was because it can use to transmit a message to a great number of audiences easily (Al-Boloshi, 2010). Hence, many researchers have done their research about advertising. For example, there are many researchers test about the entertainment, informativeness, and credibility of mobile advertising (Haghirian & Madberger, 2005; Chowdhury et al., 2010; Al-Boloshi, 2010). Nonetheless, the rapid development on internet has made the usage of online advertising frequently move upward (Yunos, Gao, & Shim, 2003).
Internet advertising, aka Web advertising or online advertising, is a fast growing business. It has already proved to be significantly important in digital economics. For example, it is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of revenue. Its presence is increasingly important for the whole media industry due to the influence of the Web. For advertisers, it is a smarter alternative to traditional marketing media such as TVs and newspapers.
1.1 Web Marketing Web Marketing is also known as Internet Marketing, Online Marketing or E- Marketing. Web Marketing is the process of advertising which is generally done though online to evolve in front of customers. Internet world has brought new competition among organization which leads them to meet increasing competition, expanding market and rising customer expectation on web. To deal with the competition and to maintain long term relationship with the online customers companies must adopt and practice web marketing with the help of different strategies of Internet marketing. Marketing is done to acquire a large number of customers at one time with the help of advertising strategies and it is important no matter whether companies are
So what is Internet Advertising? Internet Advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine o... ... middle of paper ... ... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business. There is both good and dark side of Internet advertising, including for social networking sites.
As per view of this concept is getting popular in the present era as compared with past and has become one of the main reason behind success of businesses in the market. Majority of the customers prefer to access information with the help of online mediums such as social media, emails, print media etc. Further, it is advantageous for business in every possible manner where customer behaviour can be easily influenced and in turn leads to higher market share along with profitability. It can be stated that in the modern era, online marketing has started to play very important role in overall growth and success of any business enterprise. The use of tools such as online marketing helps businesses to carry out more effective and accurate marketing of services and products available (Gobo,
The next few years will see a lot of B2B companies on the Internet developing new designs of supply chain management. Many companies have already found a lot of opportunities in supply chain integration. They are achieving a lot success in efficiency and are gaining advantage over their competitors. While companies are making quick money after the internet bubble burst, the internet has also helped expand supply chain management. The Internet has created more opportunities for companies to buy online and also open their own internet channels.