Advantages And Disadvantages Of Internet Marketing

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1.1 Web Marketing Web Marketing is also known as Internet Marketing, Online Marketing or E- Marketing. Web Marketing is the process of advertising which is generally done though online to evolve in front of customers. Internet world has brought new competition among organization which leads them to meet increasing competition, expanding market and rising customer expectation on web. To deal with the competition and to maintain long term relationship with the online customers companies must adopt and practice web marketing with the help of different strategies of Internet marketing. Marketing is done to acquire a large number of customers at one time with the help of advertising strategies and it is important no matter whether companies are…show more content…
Also it offers better returns than in other media along with the huge database through which advertiser could easily maintain Electronic Relationship Management with the Consumer (ECRM) and other side consumer also get whole detail about the products and services from their own convenience place and get the product delver at their doorstep which also helps them to reduce transportation cost, hassle free services, easily availability, different options available etc to the…show more content…
Social media site has become the new and premium platform for advertising about the products and services to reach the online users. viii. Social Development Web marketing is found as an innovative approach for creating awareness in the society and it becomes a good source for the social development in an era of globalization by proving information and knowledge about anything through electronic mode that is Internet or Web. ix. Living Standard and Lifestyle Web marketing becomes the tool of social status of today’s lifestyle and developing living standards by fulfilling instant demand of individuals as it provided the facility of purchasing anything at anytime from anywhere. This increases the purchasing power of the society in an era of globalization. x. Sector Orientation Almost every sector like Education, Health & Fitness, Employment, etc. is updating themselves through web marketing and reaching the consumers around the global. xi. Web Tools For reaching to the end consumers a number of web marketing tool like Web banner, E-mail marketing, viral marketing is being

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