Advertising can be an extremely cost-effective way to grow your business… if it’s done well. After all, its very purpose is to let others know about who you are and what you do. The ultimate goal is to gain customers and increase revenue through attractive images, catchy slogans and hopefully, a quality product.
Whether you are a small business owner, Internet marketer, not-for-profit organization or large corporation, advertising is a very critical part of what you do.
There are many types of advertising to choose from, and depending on your business and your product, some advertising outlets may be more beneficial than others. From television to newspapers, billboards and radio, advertising opportunities have historically run the gamut from small and inexpensive, to large and exponentially costly.
The Internet, in all of its worldwide reaching glory, is the perfect place to advertise for almost any business, as you have the best chance of reaching the most people. And what’s more, you can target your market through multiple tactics, including Search Engine Optimization (SEO), keywords, and simply choosing when and where to place your ads. Much like you would choose which magazine to run your advertisement in, you can often choose which websites your ad will appear on, or which directories you will be listed in.
For Google customers, there are many options for advertising, including:
Google AdWords for those looking to create ads/advertise
Google AdSense for those looking to include targeted ads on their website(s) in order to earn money
Google’s advertising opportunities are perfect if you are looking to make money without investing a lot… if any cash up front. When a business chooses to place AdSense advertisements on thei...
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...first dollar online, you’ll make your first ten, then your first hundred, and in not too much time you'll have your first thousand.
What’s great about Google AdSense is that you start seeing progress immediately. Sure, you might start out making only a dollar, but it’s great to see that what you’re doing is working already.
Compare this to other online business models. For example, if you were selling ergonomic chairs online, you’d first have to stock merchandise, setup a merchant account and billing system, do your advertising – Then wait and wait and wait until someone is willing to make a $600 purchase.
Not so with AdSense – The moment anyone just clicks on a link, you get paid right then and there. Since you don’t have to wait until someone pulls out their credit card (which is a much higher commitment on their part) you’ll start getting paid almost immediately.
Whether recognized or not, advertisements play a significant role on the way in which consumers make choices. Though society as a whole may not recognize the impact of advertising, commercials and good billboards are still noticed and enjoyed. Even colors are used a way in which to catch the eye of the consumer.
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
Advertisement over the years have been very relentless with a few inventories for its expansion. It can be a very persuasive tool towards getting a result. GM uses a tradigital marketing strategy type of advertising which combines both the traditional way of advertising and the new age way of advertising which is computer based also known as digital. However, there’s always room for improvement. According to John Wanamaker, he stated that “I know that half of my advertising dollars are wasted…I just don’t know which half” (Rosenblum, 2011). It is known for years as an accepted truth that 50% of every advertisement dollar is wasted. Is it because we are doing too much or too little to convince our potential buyers? This is a questionable factor that need answers. I recommend changing the key performance indicators from a marketing to a business focus, create a superior experience that at the end of the day simplify consumer’s lives and create an educational platform.
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanzania). This fact shows how much the Internet has blossomed and started a revolution in different ways marketing can be portrayed to people outside of the area of where your business is located. As a business, you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising on a media website used to be "$50,000" to put your ad on a website for a certain period of time. Now that the internet has become more popular and more advanced, businesses can advertise for a lot cheaper at a rate of "$8 per every 1 thousand views" (Vega)....
Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle& Saunders, 1990).
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
In the early days of ecommerce, businesses set up your site, bought a domain name, placed banner ads and hoped for the best: press coverage, word of mouth, banner ad click-throughs and eventually a closed sale. Life got more complicated quickly as banner ads proliferated and people managed to ignore them with increasing skill. Internet marketers thus had to become more savvy, and the affiliate model was introduced. The model: get other sites to reference your site and increase traffic and sales with “a little help from your friends.” This concept of having others reference you (and sometimes setting up a joint-referencing model back at your partner) is the premise of affiliate marketing.
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
The technology was innovated, upgraded and extended. (Mapreduce, Google work queue, Google files systems, Ad Words (an auction-based advertising program that enables advertisers to deliver relevant ads targeted to search results or web content.), CPC, Google map, Google images, Google Apps, Google desktop search, Froogle, Google talk, Gmail, Google check out, Google video etc.), Google Audio Ads (an automated online media platform that schedules and places advertising into radio programs). Google Print Ads (a web-based marketplace for placing ads in print media), Google Video Ads (user-initiated click-to-play video ads that run on sites that are part of the Google Network).
Internet advertising is growing before 2000. In 2003 it revenues were increased by 38 percent. It was the highest record at that time. It was a great advantage for the marketers, who were into internet advertisement. ( The economic times, 2004)
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.
Advertisement is a type of marketing communication used to attract or encourage an audience to take or continue some action. Usually advertisements contain commercial offerings, or conscious messages and information. Advertisements have an ancient history. In the early ages, Egyptians used papyrus to make sales messages and wall posters. Later commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.