Honda Jazz Pathos And Logos

The Honda Jazz’s advertisement

The advertising world is constantly finding way to persuade people into buying products. It is fairly evident that throughout history, advertisement have been capable of manipulating its audience. Advertisements are involved in almost every part of our daily lives: in fact, every brands always need a good campaign to establish itself in the market. That is why I have chosen to show my expertise and my professionalism on my recent work on the ad of the new Honda Jazz. In developing a rhetorical appeal ad, my Honda advertisement is to persuade people that the vehicle, The Honda Jazz is the most fuel-efficient vehicle automobile available in the market. With the end goal being to convince the specific target who are the owners of vehicle; the adults, the parents. I have tried to use a mix of pathos and logos to develop my argument. By using the 6-year old young girl, Amy who is sad since she has not seen her grandmother for a quite while because of high fuel costs. This utilization is aimed at drawing the crowd into purchasing the vehicle which as being qualified the most fuel efficient automobile in the market.

The evidence displayed in this advertisement is that the young girl has not been able to visit her grandmother for a considerable length of time because of the high cost of fuel. It is critical to understand that my ad focuses on drawing the attention of the audience by also employing the aspects of logos. My ad appeal to the people’s capacity to think rationally. It is imperative to understand that the advertisement targets a diverse audience and this means the aspect of appeal must be diverse and focus more on generating need within the mind of the customer. It seems to make sense that this vehicle must be better suited if it is more fuel proficient than other vehicle brands. In this case, the ad induces people to purchase the