As stated in this statement marketing is often understood to make people buy things that they don’t need, want and can’t afford. Marketing does take a big part in why people buy things, but the one thing that it doesn’t do is force people to buy a product. In fact, it is illegal for salespeople to mislead people into buying a product or service. I am going to focus on the advertising in marketing as the amount a product is advertised in the media is going to drive and individual to make a purchase.
What one person needs, another person doesn’t, but if a person needs a certain product they are going to buy it whatever the cost or how much it is advertised. It is unfair to say marketing is all to blame, the individual’s personality and buying habits contribute to buying products they don’t need, want and can’t afford. Which product is bought is all down to the purchaser. Some individuals can control what they buy whether they have the money or not, although others won’t think twice about buying the latest product on the market. People who buy products as soon as they come on the market are called innovators, and marketing doesn’t really affect these customers as their buying habits control the purchase. In some cases the way a product is marketed actually makes people not buy that particular product. For example meals are advertised as ‘meals for one’, some people who are single will purposely not buy these as they don’t want to be reminded they are eating alone. This is just one case of how marketers push away sales rather than gain sales.
David Jobber (2004) stated that sales promotions are incentives to customers or the trade that are designed to stimulate purchase. Sales promotions can include money off, discounts or free gif...
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...nesses to increase sales of their products and all services, and they are going to do whatever it takes to get as much of the public to make the purchase.
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First of all, there are many advertising can easily grab the consumers’ attention with something like ‘price appeals’. For instance, some of the advertiser like to create a sense of urgency with limited time offers to manipulate consumers. It basically explains that people are more emotionally attached to lose out on something than gaining it because no one likes to lose out on an amazing deal that is limited time offer. If the product is not bought before the end of the limited time offer, there is no other opportunity to purchase the product for lower price. Everyone loves sale price. If the products come out with lower prices such as buy six only for 20 dollars, the consumers would not satisfy just to buy six, conversely, they would feel more comfortable and satisfy, if they buy more than six. Therefore, they all would buy more and more than they should like grabbing all the things home. That is called crazy shopping. Besides, advertising something like ‘buy one get one free’ is also known as amazing deal that can control consumers’ desire to buy even more. This promotion is way too attractive to the consumers to get into it because it is interesting and catchy if there is something free. Nobody can ...
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
In the business market, the main and principal key to get profit is by the active consume of a product in the marketplace. Nevertheless, firms have taken advantage of that and have created false needs to consumers. According to Leiss, “The only true need, it would appear, are for nourishment, clothing, and housing.” In other words, he states that people can live without television, internet, IPod, and so forth. But the impact of commercials have made people feel the necessity of something else than food and shelter.