Geiko's Use of Advertisements

Advertising has been a necessary evil since there ever was a need for a business or service to be well known among a group of people being small or large. We are all familiar to the constant annoyances of ads during our favorite television show or even while listening to the radio during a casual car ride to where ever you may go. Unfortunately, with this constant bombardment of advertising to ourselves we have become jaded to the simplest of them. This undecidedly means commercials must be more eye catching to gain our attention. You could also say annoying but that would imply you don’t enjoy them and we all know you love the hump day commercial from Geiko when it first appeared on our television screens not too long ago. While these commercials may make no sense to us as viewers, they were created just for us based on some speculation and deliberation between the creators. Geiko has definitely dropped the ball, in my opinion, on their audience and how they think their audience works so, I plan to focus on still frame advertisements for the simple fact that I can stare at them for hours till my eyes bleed and give a thorough description of the entire seen.

Certainly one of my favorite and one of the classiest Geiko ads would have to be a black and white Steve Jobs style photo of the Gieko gecko wearing some quite stylish “hipster” glasses. Alongside of his picture to the left there was some prompt reading “Presenting a straight forward and serious talk about the nation’s third-largest car insurance company. From a spokesman who’s not wearing any pants.” This is followed by a quite long quote from the gecko himself about how he likes to work with a brief history of the company as well as some impressive statistics and then concl...

... middle of paper ...

...e youth and helps them get publicity. All ads that geiko has had or shown to my knowledge have be hinted on or used in the future. Unfortunately for gieko these commercials are still relatively hard to watch esspecially the newest of which is the “cheese steak shuffle.” In no way does this commercial advertise their product or service but since the gecko is present we know what it's for and we know what they sell. On one hand Geiko advertising is very effective and on the other hand it's a very played out strategy. Played out in a way that they themselves have created. I'm talking about of course the repetitive ideas. We all know what brand is associated with the caveman and the gecko. Brand recognition is what all advertisers strive for when making such an ad. Whatever way you you look at this there is an opinion to be made on ads and whatever else you may look at.