Weetabix Rhetorical Analysis

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Chuanqi Lan AAD 251 fall 2016 11/25/2016 WEETABIX CHOCOLATE CEREAL COMMERCIAL The question often is what makes a good advertisement? The answer is simple, it should be able to grab the attention of the targeted audience, and even better it should be able to make the targeted audience fall in love with the advertisement so that they can be persuaded to achieve the desired results. Of all the forms of advertisement, TV commercials always are the best considered effective way to pass the message to the targets. I believe that the combination of audio-visual effects can engrave the commercial into the hearts and minds of the viewers and that is why I have chosen to analyse a TV commercial by Weetabix: Weetabix Chocolate Dubstep Cereal Commercial. …show more content…

The second reason why I believe that this commercial is aimed at children is the fact there are no any adult characters but children and the teddy bears. This picture is to make children believe that by eating the Weetabix chocolate they will be “FUELED FOR FUN” just like the little girl in the video, who amazes her friends by what she can do with just a spoon of Weetabix chocolate. It is basically the children and the dolls, integrated with energy filled music that provokes the sense of “want” in children who sees the video. The first girl who is dancing represents the child who eats the Weetabix chocolate while the lads sitting amazed represent the collection who do not indulge themselves in Weetabix, they lack the fuel to be amazing and that is why they sit in wonder. The dolls are for positive association as they create a positive feeling of belonging and familiarity to children, as they are children’s favourite and thus I believe by associating the dolls and dancing with Weetabix, every time a child thinks of music or teddy bears the first thought that will come to them is the …show more content…

Any child who sees this TV commercial will end up believing that Weetabix chocolate is their morning coffee and thus will only associate playing time with Weetabix. This also is the part of the commercial that I believe is controversial because if a child has put his or her mind to this mentality it means they will end up believing that they cannot do anything creative without having this product. To the children who see this commercial and live in a family that cannot offer them Weetabix will believe that they are inferior to the other children who consume it on daily basis. Therefore, this commercial only favours the rich type of children but do not consider the under privileged. Yes, even though the target audience in this TV commercial are children, it should have been created to favour all the

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