Example Of Sales Promotion

Sales Promotion

"Everyone lives by selling something" (Robert Lewis Stevenson). We live in a fast-moving and modern society with more brands around us than we are able to remember. A society where sales has become as much a part of our daily lives as eating and breathing. Even the smallest roles in a company, such as receptionist or technical support, they are selling their company as they are its face and voice and they are part of the company. Even before we get a job, we sell ourselves to the company, and then after we do get the job, we sell the company and its product/services. At the core of every company is its ability to sell.

Unfortunately, simply providing a quality product or service for a certain price is no longer enough to be

It is an important part of a company’s marketing communications strategy that serves to introduce new products, clear out inventories, attract traffic, and to lift sales temporarily. It differs from Advertising in that advertising is designed to build brand image over time, while sales promotion is designed to make things happen quickly. The American Marketing Association (AMA) defines sales promotion as "media and non-media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product availability." In other words, it is a way of increasing consumer demand by appealing to economic motives and impulse-buying behaviour.

Objectives of Sales Promotion

Sales promotion is a tool that is used to achieve these five major promotional objectives:

• Building Product Awareness: Quite a few sales promotion techniques exist that are extremely efficient at introducing an new product to customers for the first time, these techniques are able to serve as key promotional components in the early stages of a products life cycle. For example, by sponsoring a charity, you can make consumers aware of your company in a positive way, which can lead to them supporting your

Product development, offering three products at the cost of two, discount coupons, are some of the sales promotion devices used by firms to motivate the existing buyers to buy more of a specific product.

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Sales Promotion Techniques

Sales Promotions are used by marketing firms every day, but different companies use different techniques. Advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising was etched on stone tablets and walls. As times change, advertising techniques also change. Sales promotions techniques now vary and have evolved into the following classifications: discounts and deals, increasing industry visibility, price-based consumer sales promotions and attention-getting consumer sales promotions.

Deals &